Análisis de factibilidad para crear una empresa comercializadora e integradora de tecnología
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AuthorsDe Los Rios Ochoa, Gonzalo Emmanuel
Fujiki Pereyra, Ronald Yoshiaki
Julca Mayanga, Ricardo Javier
Repetto Cardama, Luis Armando
AdvisorsMedina La Plata, Edison
MetadataShow full item record
CitationDe Los Rios Ochoa, Gonzalo Emmanuel; Fujiki Pereyra, Ronald Yoshiaki; Julca Mayanga, Ricardo Javier; Repetto Cardama, L. A. (2017). Análisis de factibilidad para crear una empresa comercializadora e integradora de tecnología. Universidad Peruana de Ciencias Aplicadas (UPC). Retrieved from http://hdl.handle.net/10757/622743
AbstractThe present business project consists of forming a company integrating technology services, which designs, supplies and implements technological solutions, becoming the link between brands and companies, delivering a differentiated value, not only for the solutions offered, but also for the quality of the service. The segment where we have found a business opportunity consists of 2,850 companies that invoice up to 60 million dollars a year and 61% are in the turnover range of 10 to 20 million dollars a year, the most representative sectors being: distribution , industrial and services. Likewise, based on surveys, we know that companies allocate about 1% of their annual turnover in technology investment, which gives us a potential market of $ 628 million dollars a year. In much of this market we have identified that companies do not have a technology provider that meets their needs, which confirms a business opportunity. Our vision as an integrator of technology is to be the main strategic partners of our customers, providing innovative solutions and sustainable tools that allow them to focus exclusively on developing their businesses. The distribution chain of the technology business is made up of manufacturers, wholesalers, distributors (specialists) and final customers. Our company, as a specialist channel, will have a product portfolio focused on an equipment rental business model plus on demand services. As a consequence, this business model generates savings and allows the optimization of some financial aspects for clients, minimizing the impact on cash flow (Opex vs. Capex), since this operation would be considered as an expense without affecting the Balance Sheet and reducing the tax base. On the other hand, it gives us the facility as a supplier to be able to establish long-term relationships considering that the contracts would last 3 5 years, as well as business recurrence based on the technological renewal at the conclusion of each contract period. The second pillar of our strategy is based on the quality of service we must offer to complement our value proposition. Bearing in mind that this starts from the identification and first contact with the client, analysis and advice on the required solution, implementation, support and maintenance of the account. In this way, we seek to differentiate ourselves by offering a business model in accordance to the needs of the client, in a highly competitive and generally transactional market (immediate and short-term sale). The financial analysis of the project contemplates a 5-year horizon, considering the following variables: • Initial capital is a combination of debt and equity capital (we cover 6 months of operation before contingencies). • COK: 10.26% for the "Computer Services" sector and WACC: 9.3%. • Sales revenues for the first year of operation are considered low. The analysis of the financial flow shows a payback period in the 3rd year of the transaction. The NPV is positive which confirms that the project is profitable under the conditions and assumptions contemplated. The IRR of 21.4% is a rate that suggests an attractive project to invest. A key factor in ensuring project profitability is sales revenue, calculated based on generation ratios and closing sales of other companies in the same industry. A threat that has to be analyzed with care is the high competition that exists in the sector of IT suppliers which can lead to a price war if it is not possible to position our value proposition.
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