Desarrollo de un plan de negocios para la implementación de una planta de elaboración de papas pre fritas congeladas con bajo contenido de acrilamidas para el mercado de pollerias de Lima Metropolitana
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AdvisorsDe la Plata Medina, Edison Edison
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CitationBedoya Guerrero, Gina Grimaldina Alicia ( 0000-0003-3714-7762 ) ; Leveratto Villalobos, A. J. ( 0000-0001-6858-2148 ). (2011). Desarrollo de un plan de negocios para la implementación de una planta de elaboración de papas pre fritas congeladas con bajo contenido de acrilamidas para el mercado de pollerias de Lima Metropolitana. Universidad Peruana de Ciencias Aplicadas (UPC).
AbstractThe gastronomy in our country is developing increasingly and sustained, business as pollerías are the most highlight because we can see it in the better restaurants, super markets or little restaurants near at home. The chicken main character, but the French fries are the perfect complement. At the same time there is increasing attention in healthy eating, having today the act N°30021: Law on the promotion of healthy eating, with DS N°017-2017-SA, published in El Peruano and valid since January 2018. On other hand there is a growing international current for consuming products low in acrylamides because it is classified by the IARC as 2A (probable carcinogenic), the French fries are one of the products with higher acrylamides content to be linked to the Millard reaction, high frying temperatures and the presence of asparagine. The EFSA (European Food Safety Authority) has limited the acrylamide content in pre-fried potatoes (after frying) in 606ug/Kg. In Europe the potatoes production with low acrylamides content is a critical factor because they need to keep the raw material for long time, nevertheless it doesn´t happen in Peru because we have a constant potatoes crop. Some countries in Latin American such as Chile are studying the formation of acrylamides in different foods. Our product, frozen pre-fried potatoes will be aimed to this growing market of pollerias, with high quality, Peruvian flavor, low in acrylamides, with the advice of our technical executives who will demonstrate the benefits of our products through exposition in their restaurants. We hope to prove the validity of our business model and get a profitable growth in the second year, also we predict that the Net Present Value will be S/ 7 587 637 in 5 years, what represents an internal rate of return of 59.1% for the investors. The total cost to achieve this goal will be S/1699 800.
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