Nutre-T Kids

Abstract

This business plan is born from the need of parents to improve their children's nutrition. It was born as a response to the existing trend of childhood obesity and eating problems, where parents do not have the proper guidance to provide a healthy diet rich in vitamins and proteins to their children. By virtue of this, Nutre-T Kids will be set up under a closed corporation, whose main activity is the participatory and interactive teaching of healthy eating to children, through workshops and demonstration sessions. There will also be an area of psychology for parents' consultations and evaluation of children. The workshops will be held according to ages. Directed to parents of socioeconomic levels A and B residing in the district of Santiago de Surco. The target market for the first year is 8640 students, equivalent to 1680 annual services, with an annual growth rate of 10%. Among the marketing techniques that will be used, is the marketing mix, highlighting promotional marketing, which will use advertising, internet and merchandising as tools. The initial investment of the project is S /. 64,569.99 nuevos soles, which will be used for fixed assets, intangible assets and working capital. 40% of the investment is by contribution of shareholders, and the balance (60%) will be financed by Scotiabank. The economic-financial analysis shows that the project is profitable. The recovery period is 3 years. From the financial analysis carried out, it can be said that Nutre T Kids is an economically viable business plan, since an economic NPV of more than S/. 203,903.15 and an economic TIR above 159%, with our COK being 20%