La dispersión de la identidad corporativa como generadora de problemas comunicacionales y organizacionales
Average rating
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
Your vote was cast
Thank you for your feedback
Thank you for your feedback
Authors
Antezana Corrieri, Miguel E.Issue Date
2017-12Keywords
DispersiónIdentidad corporativa
Comunicación corporativa
Problemas comunicacionales
Corporate identity
Corporate communication
Organizational Communication
Communication problems
Metadata
Show full item recordJournal
Civilizar Ciencias de la Comunicación (Civilizar)Additional Links
http://revistas.usergioarboleda.edu.co/index.php/Civilizarcomunicacion/article/view/872Abstract
Communicational management is a message transmitter and image generator in the different publics of society. Whether natural or juridical persons (organizations), communication necessarily starts from the existence of a common basis: identity. Corporate identity, understood as the set of business, organizational, operational and behavioral elements shared by members of an institution has to be managed, because only with this work is it acquires and generates value; That is, it fulfills its work as an intangible asset. Conversely, the absence of management allows the appearance of a frequent but not yet conceptualized phenomenon: dispersion. The present work proposes a theoretical framework around what it is, how it is generated and some forms in which the dispersion of the corporate identity is presented, situations from which a series of communicational and organizational problems are derived that, had there not been an intervention for its solution, can become structural failures that would affect both the development and the activities of the organization.Type
info:eu-repo/semantics/articleRights
info:eu-repo/semantics/openAccessLanguage
spaISSN
1657-8953Collections
The following license files are associated with this item: