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dc.contributor.advisorGrados Aguirre, Ronaldes
dc.contributor.authorUechi López, Eduardo Akiraes
dc.contributor.authorVilla Palacios, Sabrina Alexandraes
dc.date.accessioned2017-10-06T15:43:26Z
dc.date.available2017-10-06T15:43:26Z
dc.date.issued2016-04
dc.identifier.citation[1] E. A. Uechi López and S. A. Villa Palacios, “Proyecto de implementación de una estrategia de marketing digital para la escuela de ingeniería de sistemas y computación,” Universidad Peruana de Ciencias Aplicadas (UPC), Lima, Perú, 2016.es_PE
dc.identifier.urihttp://hdl.handle.net/10757/622194
dc.description.abstractThis project implemented a web content management platform for the UPC’s School of Computer and Systems Engineering (EISC). This would allow them to manage their own blog and improve the communication with the academic community and any interested. This document is divided in six chapters. The first one describes the benefits and basic concepts related to digital marketing that allow to understand the importance of having a digital marketing strategy and the importance of using the adequate tools to implement it in an academic environment. The second chapter presents a brief analysis of the alternative solutions, then a comparison between them and finally a detailed description of the one proposed in this project. The third chapter describes in detail the objectives, scope, risks and benefits of the project. The fourth chapter explain how the project was managed during the 2013-01 academic cycle, using the Scrum methodology along with the management guidelines established by the virtual enterprise SSIA, Software Factory and QA. The fifth chapter presents all the task and activities executed and accomplished along the project. The sixth chapter presents the project architecture. Finally, this document presents the outcomes, conclusions and evidence of the fulfillment of the project.
dc.description.uriTesises_PE
dc.formatapplication/pdfes
dc.formatapplication/epubes
dc.formatapplication/mswordes
dc.language.isospaes
dc.publisherUniversidad Peruana de Ciencias Aplicadas (UPC)es
dc.rightsinfo:eu-repo/semantics/openAccesses
dc.sourceRepositorio Académico - UPCes_PE
dc.sourceUniversidad Peruana de Ciencias Aplicadas (UPC)es_PE
dc.subjectDesarrollo de softwarees
dc.subjectPlataforma tecnológicaes
dc.subjectMarketing Digitales
dc.subjectMetodología Scrumes
dc.titleProyecto de implementación de una estrategia de marketing digital para la escuela de ingeniería de sistemas y computaciónes
dc.typeinfo:eu-repo/semantics/bachelorThesises
thesis.degree.grantorUniversidad Peruana de Ciencias Aplicadas (UPC). Facultad de Ingenieríaes_PE
thesis.degree.levelLicenciaturaes_PE
thesis.degree.disciplineIngeniería de Softwarees_PE
thesis.degree.nameIngeniero de Softwarees_PE
refterms.dateFOA2018-06-22T23:43:12Z
html.description.abstractEste proyecto implementó una plataforma para la gestión de blogs para la Escuela de Ingeniería de Sistemas de Información y Computación (EISC), con la finalidad de mejorar la comunicación que mantiene con la comunidad académica y personas ajenas a la UPC con intereses hacia la Escuela. El presente documento está dividido en seis capítulos. El primer capítulo incluye la definición de conceptos asociados a marketing digital que permitan entender la importancia de tener una estrategia de marketing digital y de emplear las herramientas adecuadas para implementarlo en un entorno universitario. El segundo capítulo presenta un breve análisis de las soluciones alternativas, un análisis comparativo entre las mismas para finalmente brindar detalle sobre la solución propuesta. El tercer capítulo describe con mayor detalle los objetivos, el alcance, los riesgos y beneficios del proyecto. El cuarto capítulo explica la forma en la que se gestionó el proyecto durante el ciclo 2013-01, empleando la metodología Scrum y siguiendo los lineamientos de gestión establecidos por las empresas virtuales SSIA, Software Factory y QA. El quinto capítulo incluye el detalle del trabajo y todas las actividades realizadas a lo largo del proyecto. El sexto capítulo presenta la arquitectura del proyecto. Finalmente, se presentan los resultados obtenidos, conclusiones y evidencias del cumplimiento de los objetivos del proyecto.
html.description.abstractThis project implemented a web content management platform for the UPC’s School of Computer and Systems Engineering (EISC). This would allow them to manage their own blog and improve the communication with the academic community and any interested. This document is divided in six chapters. The first one describes the benefits and basic concepts related to digital marketing that allow to understand the importance of having a digital marketing strategy and the importance of using the adequate tools to implement it in an academic environment. The second chapter presents a brief analysis of the alternative solutions, then a comparison between them and finally a detailed description of the one proposed in this project. The third chapter describes in detail the objectives, scope, risks and benefits of the project. The fourth chapter explain how the project was managed during the 2013-01 academic cycle, using the Scrum methodology along with the management guidelines established by the virtual enterprise SSIA, Software Factory and QA. The fifth chapter presents all the task and activities executed and accomplished along the project. The sixth chapter presents the project architecture. Finally, this document presents the outcomes, conclusions and evidence of the fulfillment of the project.


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