Recent Submissions

  • Factores que determinan la licencia social para operar en el Perú : el caso de la gran minería

    Sallán Leyes, José María; Sícoli Pósleman, Claudia (Universitat Politècnica de Catalunya, 2016-07-04)
    This thesis has been developed within the framework of Corporate Social responsibility (CSR) concept, due to analyze the importance of the Social License to Operate (SLO) in the context of extractive mining sector of Peru, specifically the Great Mining category. This research arises from a personal concern associated with the social unrest that surrounded the Conga Mining Project during 2011. The research question that guides the development of this study arises as a result of the contradiction between sectors opposed to the development of the extractive activity of large mining companies and the economic benefit for the country resulting from these activities. A case study research had been developed and two companies were selected: the company Yanacocha in Cajamarca and the company Sociedad Minera Cerro Verde in Arequipa, considering the initial assumption that these companies are opposite cases considering its relationship with the community that hosted each of them and its geographical locations, one up in the northern part and the other in the southern part of the country. The study was elaborated using information obtained through individual and group interviews with stakeholder¿s representatives that were identified during a documentation review process (that included the social responsibility reports of the companies selected as case studies, Social Conflict Reports developed by the Defensoria del Pueblo, and some additional information that was recommended by the interviewees themselves). These interviews were transcribed and analyzed individually, using a qualitative analysis software that facilitated the categorization of different elements within the discourses, and also allowed making comparisons and classifying the answers of the interviewees as a basis for the development of a model. The resulting model identifies four factors that would determine the social license in the environment of the companies within the category of large-scale mining in the Peru: i) socio-economic context, as a basis for understanding the characteristics of each community, the needs they could be facing and also the identification of appropriate channels of relationship with its members; (ii) commitment to the community, which implies that it must be a partnership with the population residing in the sphere of influence of the company, to achieve a stable and long-lasting connection; (iii) an active presence of the Government, to promote an adequate investment of funds resulting from mining license fees and to become a mediator agent between the company and the community; (iv) effective communication, that allows to have quality information on the sector and to transmitted it through permanent communication channels among involved agents. The combination of these elements will result in an improvement in the levels of trust between companies and society, permitting all the agents involved to recognize the benefits of the mining activity.
  • Impacto de la capacitación en negociación de los graduados de MBAs y maestrías especializadas en su gestión laboral

    Coll Bertran, Josep; Talavera Velásquez, Óscar Reynaldo (Universitat Politècnica de Catalunya, 2015-09-11)
    The thesis seeks to determine the impact of training in negotiation among graduates of MBA and specialized masters programs in a business and graduate school in Peru on their professional life inside and outside of their organizations. Studies are available at the laboratory level or immediately after the training, but don't include future impact. The study sample includes graduates of MBA and specialized master's programs at the Graduate School at Universidad Peruana de Ciencias Aplicadas during the 2013-2014 period because of their characteristics and location. To corroborate the effects of training within the workplace, human resource managers from top companies and executive headhunters were interviewed. The research allows conclusions to be extrapoled to similar cultures and societies. The research concluded that training in negotiation favorably impacts participants professional future inside and outside of their organizations.
  • El estudio del trabajo directivo en organizaciones peruanas : sistematización de las acciones que aportan valor a la creación de un nuevo contexto organizacional

    Coll Bertran, Josep; Alania Vera, Ricardo Humberto (Universitat Politècnica de Catalunya, 2015-11-10)
    The thesis seeks to determine the best ways in wich the management work impacts in the creation of value in the organizational context. In this thesis is reviewed the context in which Peruvian organizations develop currently, how the mechanisms and generates to obtain relevant information of the manager performance and the impact in the staff of the company, to specify strictly the relevant shares or lines of action of the manager. Methodology meets all requirements necessary as well as an exhaustive research and concluded successfully. Conclusion and proposal is focused on the way the directive action can provide organizational value to Peruvian organizations in the context in which is lived. The four specific objectives had been achieved: check if the steering systematic work gives concrete results for the organization, the assessment of the information used by management, due that this influences the degree of membership that is generated in the same; the delegation of responsabilities is an important success factor and the administration is a science and must be shown as such. The methodology and the surveys used for the purpose were rigorously validated.
  • Gestión de la innovación : efectos del clima de innovación de las empresas en el desempeño y compromiso de los trabajadores

    Sallán Leyes, José María; Montoya Ramírez, Manuel Fernando (Universitat Politècnica de Catalunya, 2015-11-20)
    There is a need to develop a climate in companies where workers feel secure when they have to take risks, to propose and implement new ideas, otherwise the implementation process of innovation may and up failling (Baer and Frese, 2013). When workers receive a work enviroment to support the production of innovation, a management style that encourages and management practices that encourage you to innovate, it is logical that more resources be devoted to the creation, promotion and implementation of innovations so that they are mor effective (Pons and Ramos, 2012) and in related to one of the objetive of empowerment, which is to provide confidence to the workers to generate a more active and pur puseful work in their work (Gonzalez, Martínez et al.) Moreover if a worker feels more satisfed in their jobs by having an appropiate climate, it is less likely to want abandoner their job therefore is expected to feel more committed to the company achieving an organizational commitment (Perez Varela and Abella, 2014). In this sens, this reserch aims to propose and validate a model to determine whether factor such a worker empowerment (EM) and the identification of workers with work teams (ID) influence in generating a climate of innovation in companies (CL) and how this climate of innovation (CL) generates a high worker performance (PF) and a high organizational commitment of employees (AC).
  • Análisis del retorno de la inversión en la gestión comercial de los supermercados en el Perú

    Pérez Peral, Anastasio; Zamudio Gutiérrez, Alfredo (Universitat Politècnica de Catalunya, 2015-06-15)
    Globalization has irreversibly transformed our reality. However, firms must work to develop new ideas that mitigate the negative effects of globalization, take advantage of its opportunities and propose new forms to make their businesses profitable. In the last fifteen years, the dynamic Peruvian supermarket industry has meant supermarket chains have expanded. Although the number of supermarkets in Peru jumped from 121 in 2008 to 205 in December 2012, according to Maximixe (2013), modern markets (i.e., supermarkets) in Peru only have a market share of 15% while traditional markets (i.e., bodegas and market stalls) continue to dominate the Peruvian market with an 85% market share. In contrast, countries such as Chile, Brazil and Ecuador have an average market share of 60%. These numbers show significant potential for continued supermarket growth and give rise to this analysis of the return on investment of sales management in Peruvian supermarkets. Given the industry's dynamism and Peru's significant market potential, the purpose of the study is to analyze the return on investment in sales management of these Peruvian supermarkets using non-financial metrics at the supermarkets owned by the industry's three main firms: Interbank (Plaza Vea y Vivanda), Falabella (Tottus) y Cencosud (Metro y Wong). The study will analyze economic category of mid-sized supermarket stores with sales areas in the range of 1500-2500 m2 that sell approximately 20,000 products among supermarket chains that are most representative and present in Peru. To do so, the study will first evaluate an analysis using financial metrics that can serve as a basis or structure to use the proposed methodology described in the chapter of the same name. Return on investment is usually calculated with financial metrics which, while necessary, only explain what has happened in the past and only allow for a reactive sales management and not a proactive one. To manage financial information looking forward, we need more than financial metrics. We need non-financial metrics that can foresee what financial metrics can reflect after the fact. The supermarket industry, with its strong growth in Peru and Latin America, has significant influence on employment, as well as changing daily habits surrounding purchases, recreation and other products. As such, it's important to understand both the financial and non-financial parameters of growth.
  • Inclusión de las personas con discapacidades sensoriales y físicas en el mercado laboral : el caso de Lima-Perú

    Llinàs Audet, Francisco Javier; Eguiguren Huerta, Marcos; Velarde Talleri, Andrés (Universitat Politècnica de Catalunya, 2015-11-19)
    The objective of this research is to propose a model of inclusion of people with disabilities (hereby known as PWD) in the labor market of Lima - Peru. Material and Methods: A baseline descriptive, cross-sectional study. Ofthe 10,000 top companies of Peru, 188 companies where chosen aleatory and classified in large 27.1% (51), medium 13.3% (25), Small 48.4% (9) and very small 11% (21). For the quantity information a validated survey was used and for the quality information a narrative matrix was used. Results: Of the universe used, there is only 0.084% of persons with disabilities (PWD) in the payroll of the top companies in Lima. Of the sample, large companies have 0.07%; Medium 0.24%; small 0.21% and 0.69% very small feature in their payroll PWD, whose ages range between 18 and 35 years, although the General Law of Persons with Disabilities says that 3% of the payroll should be PWD. One of the main conclusions is that the companies are not complying with the Law that commands to insert PWD in their payroll, because they are only incorporating an average of 0.084%, far below from the 3% indicated as the standard;however, there is availability to insert PWD according to a profile by company type that requires it.
  • Factores que determinan la calidad del servicio de la enseñanza universitaria

    Solé Parellada, Francesc; Arrieta Quispe, María del Carmen (Universitat Politècnica de Catalunya, 2015-06-15)
    The following doctoral thesis, through qualitative research, develops a case study conducted among students and graduates from the Business Administration and Finance major at UPC (Universidad Peruana de Ciencias Aplicadas). Since both groups are consumers of the school teaching services, the study determines the key factors related to service quality and compares the results between them in order to analyze its similarities and differences. The purpose of the current study is to improve available models of service quality analysis in higher education. After an exhaustive review in the state of the art literature, a case study has been selected to conduct a comprehensive qualitative analysis in order to identify the key factors in college teaching service quality. The research has been extended to include the group of graduates, which has not been address in other work, providing a source to measure not only the quality of the process but also the result of the provided service
  • Valoración de proyectos mineros en el Perú mediante el enfoque de opciones reales

    Pérez Peral, Anastasio; Agüero Olivos, Carlos Eduardo (Universitat Politècnica de Catalunya, 2015-11-09)
    The evaluation of an investment project in the mining sector in Peru, is made the traditional way, using the method of Discounted Cash Flow (DCF), with the consequence obtain estimates of valuation not necessarily close to reality. The DCF does not take into account various opportunities that might occur in the project over time, by the following simple reason: it assumes that all estimates today, certain assumptions occur in the future. The real options method is more flexible valuation method for structuring thinking strategically and promoted to senior managerial better in the difficult task of making decisions necessary to achieve greater wealth generation. This research defines a relatively simple method of evaluating a mining project using one or more real choices and considering stochastic models metal price. A real case (a project of a mining company that invests in Peru) supported both Excel and @Risk, in order to demonstrate the positive impact on value creation (for investors) that has this methodology is presented and of course, greater than that obtained with traditional methodology. It also shows that the method of real options is a very attractive investment projects to evaluate alternative, particularly investment projects in the mining sector of our country
  • La afinidad de producto y marca en el co-branding y su relación con la preferencia

    Consolación, Carolina; Huertas García, Rubén; Ramos Topham, Manuel Adolfo (Universitat Politècnica de Catalunya, 2015-06-15)
    The purpose of this thesis is to investigate the relationship that product fit and brand fit have with consumer preference in co-branding. Product combinations were determined by whether they fit or not using the input from 60 subjects, through surveys. Then, brand combinations were designed based on the input from another set of 60 subjects who decided which brands from those product combinations fit and which did not fit. Four final combinations were formed. The combinations included products and brands that fit, products that fit with brands that did not fit, products that did not fit with brands that fit and products with brands that did not fit. A final questionnaire was distributed to 178 university students to find the preferences on the four combinations. Then, through a conjoint analysis it was possible to find the relationship between product and brand fit and consumer preference. The results revealed that both, product and brand fit, significantly influence consumer preference. It also indicates that the effect of product fit on preference is greater than the effect of brand fit. Finally, the results did not support the expectation that there would be an interaction effect between product and brand fit.
  • Disponibilidad y obtención del crédito de las PYME : evidencia del mercado peruano

    Lafuente González, Esteban Miguel; Vendrell Herrero, Ferran; Montero Flores, Roberto Elías; romoflo@gmail.com (Universitat Politècnica de Catalunya, 2015-06-16)
    The objective of the present investigation is to analyze two important issues that contribute in great measure to the economic growing of the country, as is the growing and permanence of the SMEs, framed in the access to credit. These issues are the disponibility that have some peruvian financial institutions and their propensity to get it. The academic literature revision shows that in some occasions the enterprises prefer to stay operating with own resources, or look for a foreign debt source, leaving to the end the new capital income, because this can contribute to the loss of enterprise control, as well as his permanence as such. The literature is limited from the point of view of the financial institutions because the most of this studies are make since the point of view of the SMEs, so in this investigation we will center in the empiric evidence obtained from the peruvian market, principally gotten from these financial institutions that are supervised by the regulator entity of the government Superintendencia de Banca, Seguros y Administradoras de Fondo de Pensiones (SBS) to give an approximation of the strategies that this financial institutions apply at the moment to give credit to the SMEs. Moreover, since the point of view of the SMEs has been analyzed, using empiric evidence, the factors that contributes to this kind of businesses to obtain credit from the financial institutions. From an important way focused in the fact of the SMEs permanency and subsistence and how this factor is important to the development of the country. For this aspect we search literature that allows us to know about different theories that refer to the credits awarded to the SMEs such as the Theory of the capital structure, the Theory of the hierarchical selection, the Theory of static equilibrium and the Theory of the asymmetry of the information. These theories let us to structure a theoretical model, the same that has been contrasted with the hypothesis in order to obtain our conclusions that are show in this investigation. Finally, uniting both aspects indicated previously we could find conclusions about the strategies that the financial institutions apply to the availability of SMEs credits and, moreover, those factors that make possible that these enterprises can obtain credit for their development and their permanence in the peruvian market.
  • Empresas de comunicación, medios de comunicación y periodismo : medición de la confianza en un medio de comunicación periodístico impreso peruano desde la perspectiva del lector

    Coll Bertran, Josep; Abad Puente, Jesús; Freundt-Thurne, Úrsula; ursula.freundt@upc.pe (Universitat Politècnica de Catalunya, 2015-09-22)
    The objective of the study is to propose a measuring instrument of Trust of a Peruvian print journalistic communication medium from the reader perspective. To this aim, an instrument based on authors' opinions, definitions and theories on Trust was designed. This led to the identification of 31 ítem organized in five groups of journalistic Trust. Content validity was assessed by 11 journalism and social communication experts, whose answers were analyzed through binomial tests. Construct validity was established by main component analysis which resulted in two components explaining 66.67% of the total variance. Component 1 explained 62,91% of the variance, while Component 2 was removed, since it only explained 3,76% of the variance. The remaining component, with 27 items, was confirmed by a second analysis (Determinant=7540-13; Kaiser Meyer Olkin=0.985; Bartlett's X2=16445628/351/p.=0.000), which explained 66,51% of the total variance. The construct was proven one-dimensional by the measuring instrument. Trust was determined by Cronbach's Alpha internal consistency coefficient, with a score of 0.980 indicating optimal reliability. After determining the validity and reliability of the instrument, the level of Trust of El Comercio newspaper -founded on May 4 1839 and currently regarded as the "Dean" of Peruvian national Press - was measured. Using K-medians clustering analysis, a sample of 600 subscribers was partitioned into two extremely differentiated clusters to establish a cutpoint allowing to define which cluster trusts the newspaper and which does not. Thus, it was possible to determine that 69,5% of el Comercio (print version) subscribers acknowledged journalistic trust attributes as reasons to trus the newspaper, while 30,5% did not.
  • Un modelo de gestión del conocimiento académico : estudio de casos en universidades peruanas

    Llinàs Audet, Xavier; Morgan Rozas, Milagros; milagros.morgan@upc.edu.pe (Universitat Politècnica de Catalunya, 2016-03)
    This thesis aims to propose an alternative model for the management of academic knowledge in Peruvian universities, to integrate their processes and principal users. This descriptive research uses Multiple Case Study methodology in five Peruvian universities (two private and three public). To validate the data collection protocol of the Multiple Case Study, the Delphi methodology is employed, which was validated by experts in knowledge management and management of universities. As well, a Pilot Case Study is conducted at a sixth university to test the protocol in a real situation. This research generated three results. First, by analyzing the academic knowledge management models applied at the five Peruvian universities studied, it identifies three different approaches that management executes intuitively or by tradition, not systematically, and without integrating all processes and main participants. Second, the critical success factors with the greatest impact on the effective management of academic knowledge, according to the universities studied, are the following: the presence of qualified personnel, who are responsible and commited to investigation; commitment and convlction of senior management; an organizational culture that encourages the creation, sharing and use of knowledge; and the attitude and learning ability of the university staff. Third, it detects the components that measure the impact of the academic knowledge management model proposed for the Peruvian universities in tenns of the academic knowledge management stages (creation, exchange and use) and university processes (teaching and learning; research; transfer or services to the society). lt concludes that the alternative model for the academic knowledge management proposed through this research, applies to the three approaches identified in the universities that were part of the Multiple Case Study. lts basic components include planning, monitoring, management processes, principies, methods, techniques, tools and technologies, combined into a system to obtain a result whose indicators show compliance with the mission and goals of the university