Browsing Administración y Negocios Internacionales by Author "Ibañez Carrera, Mayra"
Internacionalizacion virtual de las pymes de productos naturales en el Perúdel Couz, Alberto; Mescua Rivera, Angel; Ibañez Carrera, Mayra (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01)This research aims to demonstrate the growth in the PYME of the heading of natural products through virtual internationalization. In order to achieve this objective, a food and beverage company was used as a field of study dedicated to the manufacture and marketing of natural beverages made from products originating in Peru such as maca, chia, quinoa, and others. The work consists of the following structure: Chapter I details the previous studies, basically explaining the theory regarding PYMEs, e-commerce and the internationalization of PYMEs in Peru, through the study and analysis of a Peruvian company of Category of food and natural beverages. In Chapter II, the Research Plan is detailed, consisting the general and specific objectives. In Chapter III, the methodology used gather information is explained, while Chapter IV proceeds to the development of the information, explaining the situation of the company CONSORCIO NATURE GOLD and the industry. Then, in Chapter V, the information obtained is analyzed. Finally, we present the conclusions and recommendations reached by means of the present investigation.Acceso abierto