Recent Submissions

  • Efectos de la implementación de un sistema de costeo para MYPE del sector textil de prendas de vestir en Gamarra

    Huayllani Soria, Luz María; Peñaherrera Salinas, Roxana Isabel; Loarte Villarreal, Lillian Valeria (Universidad Peruana de Ciencias Aplicadas (UPC), 2018-02-28)
    Identificar los efectos del impacto que genera la implementación de un sistema de costeo en las micro y pequeñas empresas (MYPE), específicamente las MYPES del sector textil de prendas de vestir en Gamarra. Por tal motivo, desarrollamos esta investigación con el fin de ayudar a las MYPES a que alcancen una mejor organización en la determinación de sus costos, dándoles a conocer que la aplicación correcta de los conceptos contables permite mejorar la gestión de la empresa. Nos enfocamos en las MYPES del sector textil de prendas de vestir ubicadas en Gamarra, porque consideramos que, además de ser un sector importante dentro de la industria del país en la actualidad no existe un estudio que oriente a las MYPES a administrar de manera ordenada sus costos y a determinar su margen de ganancia de una manera apropiada.
    Acceso abierto
  • La Norma Internacional de Información Financiera 4: “Contrato de Seguros” Prueba de adecuación de pasivos aplicada al ramo de rentas vitalicias

    Huayllani Soria, Luz María; Mejía Salazar, Isabel del Rosario; Moreno Arias, Ingrith Luisa (Universidad Peruana de Ciencias Aplicadas (UPC), 2018-04-01)
    La presente investigación fue realizada con la finalidad de evaluar si los requisitos planteados por la Norma Internacional de Información Financiera (NIIF) 4 “Contratos de Seguros” para el desarrollo de la prueba de adecuación de pasivos son suficientes para una correcta evaluación de las reservas técnicas. Asimismo, dada la gran variedad de productos esta investigación se enfocó en los productos del ramo de rentas vitalicias ya que son productos que afectan directamente a todas las personas que aportan a una AFP, y porque en determinado momento todos podrían recurrir a la adquisición de un producto de este ramo. La NIIF anteriormente mencionada es aplicable para los ejercicios anuales que comiencen a partir del 1 de enero de 2005. Esta norma exige que la entidad aseguradora evalúe, en cada fecha de balance, la adecuación de los pasivos derivados de contratos de seguro que haya reconocido, es decir realice la prueba de adecuación de pasivos, utilizando las estimaciones más actuales de los flujos de efectivo futuros procedentes de los contratos en vigor. Si la evaluación mostrase que el importe en libros de sus pasivos derivados de contratos de seguro no es adecuado, la diferencia entre ambos importes deberá reconocerse en el resultado del ejercicio. Como se puede observar, la norma no establece mayores requisitos sobre la metodología que las compañías puedan aplicar generando que la mayoría de las compañías, por cuestiones prácticas, realicen la estimación de reservas técnicas por línea de negocio, sin considerar que cada producto, dentro de cada ramo, posee una naturaleza distinta y por ende amerita que se realice un análisis individual. Se espera que la presente investigación sirva como base de conocimiento de los escenarios que se pueden presentar al enfocar la prueba de adecuación de pasivos por ramo y por producto del ramo de rentas vitalicias. Para validar y sustentar las hipótesis planteadas se utilizaron instrumentos cualitativos como entrevistas a profundidad realizadas a expertos en el sector y a miembros de reconocidas firmas de auditoría que se enfocan en revisiones de compañías pertenecientes al sector de seguros. Finalmente, se desarrolló un caso práctico en el cual se podrá ver reflejado los resultados bajo dos escenarios. El primer escenario se enfocará en el análisis de la aplicación de la prueba de adecuación de pasivos por ramo. Por otro lado, en el segundo escenario se podrá ver reflejado el análisis que se propone, es decir por cada producto que compone al ramo.
    Acceso abierto
  • Los Estados Financieros y su impacto en la toma de decisiones financieras de las pequeñas empresas rurales de la región Cajamarca

    Barrantes Santos, Fanny Elcira; Cerna Machuca, Nasty Malú; Carlos Povis, Diego Orlando (Universidad Peruana de Ciencias Aplicadas (UPC), 2018-03-01)
    El presente trabajo de investigación busca analizar el impacto que tienen las decisiones financieras de las pequeñas y medianas empresas rurales de la región Cajamarca, en sus estados financieros. Además de ello, que busca analizar los factores que influyen en las tomas de decisiones de las empresas explicadas en el párrafo anterior, y bajo qué normas contables realizan los estados financieros. Para el desarrollo de la investigación se ha tomado como referencia las normas internacionales de información financiera para las pequeñas y medianas empresas (NIIF para las PYMES) y las metodologías respecto al proceso de toma de decisiones. Asimismo, se ha visto necesario investigar respecto a estas pequeñas y medianas empresas para conocer las principales características de este sector. Asimismo, la investigación aplica los conceptos desarrollados en un caso práctico donde se detalla a través de un análisis las implicancias de las NIIF para las PYMES y como estas influyen en el proceso de toma de decisiones. Por todo ello, esta investigación busca determinar si los estados financieros influyen positivamente en el impacto de las tomas de decisiones financieras para las PYMES rurales de la región Cajamarca; además de concluir si los factores que influyen en la determinación y toma de decisiones impacta positivamente a dichas empresas.
    Acceso abierto
  • Internacionalización de las empresas de Catering en el sector aerolíneas en el Perú: Caso Gate Gourmet

    Acosta Mantaro, Juan; Alarcón Díaz, José Anthony; Villarreal Castro, Brenda Liliana (Universidad Peruana de Ciencias Aplicadas (UPC), 2018-03-03)
    La presente investigación tiene por objetivo establecer y determinar las principales estrategias de internacionalización de las empresas dedicadas al rubro de catering aéreo en el país. Al ser este un rubro altamente competitivo, se espera conocer cuales conforman las principales estrategias que aseguran éxito y participación de estas en el mercado. Para el logro de ello, se desarrolló un análisis y estudio de caso, en base a una de las principales empresas con mayor participación en el rubro de catering aéreo. A partir de un detallado análisis a Gate Gourmet Perú S.R.L, empresa líder del sector y parte de la corporación Gategroup, se espera poder identificar las principales características de esta empresa y encontrar todos los factores y variables que influyen en su gestión, con la finalidad de alcanzar el éxito en el mercado en que operan. De esta forma, se pretende también poder conocer cuáles son los principales aspectos a considerar de por qué este rubro recurre a la constante innovación y estudio de mercado para asegurar su éxito. El catering en aerolíneas no solo conforma el abastecimiento y suministro de alimentos a bordo, sino que para el óptimo desarrollo de este servicio, se requiere de una exhaustiva investigación acerca del entorno en el que se opera, las necesidades existentes en el mercado y el mejor proceso de producción y calidad requerido para su eficiente abastecimiento regular en las principales aerolíneas peruanas.
    Acceso abierto
  • Valorización del precio de la acción de la compañía minera Cerro Verde S.A.A.

    Chamorro Fernandez, Elias Samuel; Salomon Mejia, Luis Martin; Marquez Ochoa, Jose Antonio (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-05)
    El objetivo del presente trabajo es poder determinar mediante el análisis fundamental (proyección de flujos de efectivo traídos al valor presente, mediante un factor de descuento) si el precio de la acción listada en la Bolsa de Valores de Lima (BVL), de la Compañía Minera Cerro Verde S.A.A, se encuentra correctamente valuada o asignada. Como se verá más adelante, diversos analistas del sector (ver cuadro 1) recomiendan vender la acción, bajo el supuesto de que el precio estaría sobrevaluado. Esta recomendación podría presionar el precio de la acción a la baja, si la oferta llegara a superar la demanda. Es por ello, que se considera relevante la valuación propia de su acción con el fin de determinar debidamente la decisión correcta.Para ello, se trabajará el metodo de Flujos descontados, especificamente la valuación a través de flujo de caja libre.
    Acceso abierto
  • Cómo afecta la corrupción en el valor de las empresas

    Remazzano, Andrés; Arone Gutierrez, Kuenne Betsabe; Jáuregui Medina, María del Pilar; Merino Torres, Xiomara Luz (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11)
    Corruption is an unethical and illegal act, it is an abuse carried out by a person with decisive power in a public or private sector, which seeks to have some degree of influence in the decision making of the business to benefit himself or herself. There are various types of corruption, causes and consequences that affect the economy of a country, business in progress and investment projects. Valuation of investment projects is based on finding the NPV and the analysis of projections of future cash flows, discounted at an appropriate rate, which has two basic components: the risk-free rate (Rf) that Takes into account the value of money over time and a risk premium that compensates for the additional risk of the investment. A key factor that is within the risk premium is the corruption factor, to determine if this factor has a preponderance in the project evaluation, it analyzes several cases in the same industry, raising the risk premium, and keeping other factors constant, In this way we obtain the variation of the NAV with respect to the risk premium.
    Acceso abierto
  • Estudio de las diferencias entre hombres y mujeres en los estilos de liderazgo y su efecto en el acceso a puestos de direccion en la empresa Nexsys del Perú S.A.C.

    Peña, Viviana; Anampa Pacora, Cynthia Antuanet; Balbin Avalos, Andrea Melissa; Egúsquiza Hernando, Enrique (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11-23)
    The present thesis entitled "The study of the differences between men and women in leadership styles and their effect on access to management positions in Nexsys del Perú SAC", identifies in which type of leadership are people who hold management positions according to the Managerial Grid Model. The study corresponded to a quantitative approach, at a descriptive, prospective and transversal observational level. The methods used were the Blake & Mouton survey, and a self-adapted questionnaire, which allowed us to have a focus on gender differences in leadership styles and to find out the fundamental reason for access to management positions in the organization. The applied tools were carried out using a population of eighteen people in managerial positions between twenty-four to sixty years of age, working; and having as manager, from one month to eight years. The particularity of the investigation is that it is a company where 61.11% are women and 38.89% are men, with more than half women, including the General Manager. Taking into account the latest reports from the National Institute of Statistics and Informatics, the social situation or social variables, so that women do not work in the management of an organization, in the case of Nexsys del Perú SAC, does not apply because there are more women than men in management positions, discarding that custom that only men lead in organizations.
    Acceso abierto
  • Estudio cuantitativo del impacto de las capacitaciones organizacionales en la productividad y la retención del personal basado en el servicio de Effectus Fischman Consultores en un banco peruano de microfinanzas en el año 2016 Lima - Perú

    Arrieta, María Del Carmen; Bado Botton, Nerva Ornella; Cuadros Sun, Hjilary; Del Solar Köhler, Sebastian (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11)
    Staff training is a key factor for the organizations’s development; despite its importance and impact on business results, this is rarely done strategically and much less is measured in depth. Also, it is known that the worker's performance is related to the skills that they have, for that reason the importance of developing and reinforcing them. In addition, increasing competition in the market requires companies to have trained personnel, who could respond to the changing environment and help generate competitive advantages. For this reason, the present document is based on a quantitative study carried out for Effectus Fischman Consultores, a human resources consulting firm, that dictated a program of "Leadership 360º" in 2016 to a company of the Peruvian financial sector; in which the impact of organizational training on worker satisfaction, productivity and staff retention was determined through a satisfaction survey of the participants, an analysis of the initial and final comparison of a 360º leadership assessment conducted at those trained in soft skills and a review of the impact on staff turnover indicators, respectively. In other words, a quantitative analysis was conducted in a comprehensive and detailed way to determine the impact of organizational training on productivity and retention of staff based on the Effectus Fischman Consultores service in a Peruvian microfinance bank in 2016 in Lima - Peru.
    Acceso abierto
  • La comunicación efectiva del gobierno corporativo y su rol como generador de |valor en la empresa: un estudio para Aeropuertos Andinos del Perú S.A. años 2011 – 2015

    Trujillo, Ricardo; Baca Quispe, Katherine Yasmin; Cachuan Torres, Yashira; Cruz Huaman, Julia (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11)
    Corporate Governance consists in the way that an organization is ruled or managed, and its objective is to generate value to its shareholders and investors, so for all its stakeholders as well. A suitable model is reached when it exists a balance between the direction of the Enterprise and the good performance of it (Confecámaras, 2016). The concept of corporate governance is broad, so our study case focuses in two areas: the intern communication of it to the workers and the creation of value for the Company. Aeropuertos Andinos del Perú S.A. is a peruvian-argentinian Enterprise, which is in charge of the concession of the administration of five airports in Peru. The present investigation has as an objective to analyze the relationship between the effective communication of the Corporate Governance’s principles to the workers and its impact in the value of the organization. In order to collect the pertinent information for this study, workers were surveyed to know the perception that they have of the organizational communication, and depth interviews with Managers to understand better the current policies from a managerial point of view. Among the most striking conclusions, there is a problem of internal communication, mostly due to the physical distribution of the enterprise in six different provinces. Likewise, it was verified that the company’s value depends on the effective communication of the principles of Corporate Governance to its employees, as it aligns the objectives and strengthens the compromise with the company.
    Acceso abierto
  • Propuesta de modelo de gestión corporativa para una empresa familiar del sector transporte público en Lima

    Huaman, Laura; Awa Avendaño, Jhonatan Martin; Malla Castro, Melissa Jenny (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11)
    The research is oriented to the approach of a company of corporate management for familiar companies of the sector of transport, since to analyze this sector was found the necessity of the companies for the posing strategies that help them to be sustained in the time, because their operations do not perform efficiently and therefore do not allow them to grow in the market. Throughout this research was taken as reference to several authors in administrative subjects that allow to develop the theoretical framework, which serves as a basis to propose the proposal of corporate management model for a family business in business of public transportation in Lima. In addition, as part of the analysis of the sector, studies and informative data were consulted by the Ministry of Transport and Communications, the sector regulator, to have an accurate view of the area, as well as to observe the situation of public transport in the city and how they operate now. As for the company, the research group had contact with the general manager of San Antonio Company., which meets the fundamental characteristics for the development of the work. Finally, the project concludes that the company needs to carry out a proper corporate management, so it could take into account the proposed proposal with the aim of being able to be sustained over time and differentiate itself from the competition.
    Acceso abierto
  • Propuesta de implantación de un modelo de gestión por competencias de liderazgo para los mandos medios y superiores de la empresa Josfel Iluminación S.A.C.

    Peña Cavassa, Viviana; Arango Mayorga, Karol Noemí; Castañeda Reque, Jocelyn; Mansilla Vera, Samuel (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11)
    The present work of professional sufficiency was made based on the information obtained from Josfel Iluminación SAC Company, which did not have a competency management model applied at the organization. The main objective was to generate an implementation proposal for leadership competences model for middle and senior position. We used a descriptive method taking 33 collaborators; in-depth interviews and a 360° evaluation were performed as the technical tools based on the methodology of Martha Alles, a specialist in researching and developing subjects on human resources, organizational behavior and competency management into organizations. By the evaluations results we obtained that such competencies as systematic and strategic vision and empowerment are not fully developed while competences as team management and trainer were well rated and developed. Based on methodology applied it was recommended once the gaps were founds by the analysis, human resource department should work and implement a competency management based on leadership. We conclude leadership is a key competence should have each worker into Josfel Iluminacion SAC Company so we proposed to make some modifications in their recruitment, selection, development and evaluation processes.
    Acceso restringido temporalmente
  • Estudio del impacto de Facebook en una microempresa: caso “Los Sanguchones de Kike” en el período 2013 - 2015

    Calvo Córdova, Fernando; Brenner Jaramillo, Diego Alonso; Coronado Fuentes, Dayana Neisha; Sifuentes De La Torre, Juan Pedro (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11)
    Nowadays, social media has become an important and fast way for companies to promote their products and services, reaching to a great number of people. The use of social media, has changed the way of advertising, and has innovated the ways of doing it. At the same time, companies using social media have gain the advantage of being closer to their consumers, making it easier for the company to know their needs, their profiles and also to interact with them. This study of Professional Sufficiency is oriented to demonstrate that the use of Facebook was the most effective way for the microenterprise “Los Sanguchones de Kike” to obtain new customers. The theoretical base was established by using the following concepts: digital marketing, social media strategy, markets research and microenterprise. We setted the specific goals for the study, which consisted in (i) measuring how sales increase and (ii) product remembrance were strongly correlated to the interaction through the posts from their Facebook page, our last goal consisted in (iii) comparing the scope and the cost of this social media versus traditional marketing methods (i.e. flyers). In order to fulfill the aim of the study, we developed several types of research for each goal, with the purpose of obtaining relevant and substantial information. Having analysed our results, we were able to achieve our specific goals; hence, we also achieved our main goal; this means that we were able to demonstrate that the use of Facebook was the most effective way for “Los Sanguchones de Kike” to obtain new customers.
    Acceso abierto
  • Impacto economico de la implementacion de los límites máximos de captura por embarcación en la industria pesquera del Perú entre los años 2005 hasta el 2014

    Arrieta, María Del Carmen; Aranguren Lizarzaburu, Eduardo Marcelo; Arteaga Zarate, Katherine; Chavez Mapelli, Fiorella Rossana (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11)
    The fishing sector over the years has had phases of expansion and crisis that show that the problem of the industry is the oversizing of the fleet and plant, this led to the over exploitation of anchovy biomass and that the economic agents are less efficient in their operations. That is why, in 2008, Legislative Decree 1084 is enacted, through which it was established the new system of Maximum Limits of Capture by Vessel (MLCV), this regime comes into force in the first season of 2009 and which governs only anchovy intended for indirect human consumption (IHC), that is, for the anchovy that is used for the production of fish meal and fish oil. This standard introduced individual anchovy fishing quotas and allocated it to vessels already operating in this fishery, thereby eliminating the previous system, which set a global catch quota, which encouraged the "Olympic Race" to get as much of the resource as possible. In order to analyze the impact of Legislative Decree 1084, the present research proposes to evaluate the pre and post reform behavior of the sector, in order to demonstrate that overfishing was eliminated and that a better quality of the anchovy landings was generated. The results obtained after the investigation highlight the importance of the implementation of Legislative Decree 1084 in the fishing sector, presenting improvements in the ordering of the sector that is reflected in the development of the fishing industry
    Acceso abierto
  • Diario perú 21: análisis de la elasticidad de la demanda y la factibilidad de aplicar políticas de precios para mejorar su participación de mercado en la ciudad de Lima del 2008-2015

    Remezzano Bongiovani, Andrés; Alvines Chumpitaz, Stephanie Lisseth; Ango Bedriñana, Marjory Flora; Antonio Pecho, Nancylina del Pilar (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12)
    The purpose of this research is to determine if it is feasible to use price policies based on the type of price elasticity of demand of Peru.21 for the period 2008-2015. Likewise, it seeks to demonstrate the existence of exogenous variables that may Affect the price and therefore the volume of sales of the newspaper under study. In addition, it reveals how the growth of internet access in the Peruvian market can affect the circulation of the newspaper Peru.21. In order to identify the relationship between daily circulation and price, the main theories that explain price elasticity are analyzed, revealing to what extent the variation of the price of a product can affect the amount demanded, as well Provides information on the market of the written press in Peru and how it has reacted to the rise of the internet. Then, the linear regression model is designed in order to explain the behavior of the dependent variable also called endogenous variable that is the circulation of the daily Peru.21 in function of the exogenous variables or denominated independent or explanatory as they are the annual historical price of the Newspaper Peru 21, advertising investment in the newspaper, advertising investment on the internet and internet access nationwide. In other words, the multiple linear regression model is performed in order to understand which variables are the most relevant and how they influence to a great extent the demand equation. Finally, some recommendations are considered to improve the marketing of the daily newspaper Peru.21 within the Peruvian newspaper market, which is constantly changing due to the rapid advance of technology in the media, with high expectations of growth in the market. City of Lima and inside of the country.
    Acceso abierto
  • Evaluación de las posiciones tributarias respecto a la deducción de la depreciación de maquinarias y equipos devaluados en la industria de alimentos

    Reyes Cuba, Kathia; Calderón Salinas, Brillic Paola; Navarrete Torres, Ana Natalia; Ochoa Castillo, Diana Gabriela (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12)
    The present work of sufficiency professional has as objective assess them positions tax and establish that whose exhibition of motives is find sustained in the legislation tax existing, and support to the companies of the industry food before a possible control of the Administration tax (Sunat), which is in question the deduction of the depreciation of machinery and equipment, which suffered a decline in their historical costs by adopting IFRS. This made today could generate damages economic of origin tributary to the companies of the country, especially to the companies of the industry food, affecting your situation economic and fiscal in its quality of taxpayers, since most these machines have not finished to depreciate. By such reason, the research is argues in that, if the companies are backed with a position tax supported by Peruvian tax regulations may not be reduced completely devalued machinery tax depreciation, in particular the companies of the industry food, avoiding thus damages economic in the compliance of its obligations tax. Methodologically, the research was based on interviews conducted with the purpose of knowing the tax positions that exist in the market and make an analysis of them based on the tax legislation. The sample was composed by directors and managers of taxes from businesses in the food industry, firms audit and studies accounting, that lend services of advisory tax in the Peru. It was also quantified the economic impact of the most representative of the market positions resulting in that food companies would have a savings tax in case take the position to deduct tax depreciation the historical cost of machinery and equipment devalued by IFRS adoption. Therefore, this position would be that best fits the tax legal regulations, and which based on the results obtained and the analysis regulatory made propose a benefit tax to the taxpayer.
    Acceso restringido temporalmente
  • Determinar el impacto tributario y analizar el tratamiento contable de la Ley 30309 que promueve la investigación científica, desarrollo tecnológico e innovación tecnológica en los resultados financieros de la empresa “Axis” S.A.C.

    Reyes Cuba, Kathia; Herrera Segura, Lorena; Romero de La Cruz, Miguel Ángel; Silva Salazar, Javier (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12)
    This work Professional Sufficiency called "Determining the tax impact and analyze the accounting treatment of the Law 30309 which promotes scientific research, technological development and technological innovation in the financial results of the company “AXIS SAC" comes with the purpose of evaluating the impact Tax and analyze the accounting impact of said Law through surveys and applied to a case study with R & D projects. First, to measure the level of knowledge of taxpayers, twenty specialists in accounting and taxation have been selected, with the result that 65% of the respondents have knowledge in a concise way about the tax benefits of Law 30309 and that only one company Has R & D projects. Second, through the development of a case study we have an investment in the year 2016 of S /. 935,865 related to the expenses of scientific research, also in the year 2017 an investment of S /. 845,965 related to the development of the nutritional formula. In this respect, this investment generates a tax saving of S /. 197,000 and S /. 397,000, respectively. Finally, taxpayers should analyze in the first instance what should be the accounting treatment to be applied for disbursements for R & D & I projects, and should also take into account the tax incidence generated by each project, in order to analyze the Tax savings that R & D projects will generate for each year.
    Acceso abierto
  • Investigación de la viabilidad del uso de billetera móvil como medio para realizar transacciones con dinero electrónico en San Juan de Lurigancho

    Azabache Morán Carlos; Florez Luque, Laurita; Medel Del Carpio, Brenda; Samanamud Malca, Sixto; Yagui Garrido, Adan Ramiro (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01)
    The present work of professional sufficiency examines the potential market of users of the mobile wallet, specifically in the most populous district of Metropolitan Lima, whose characteristics could have greater incidence in the use of this innovative tool. The main objective of the study is to evaluate the degree of resolution that the market can have in the use of the mobile wallet in addition to identifying critical factors of success and failure that may have the project, as well as the actions necessary for the viability of the same to last in the medium and long term. The methodology used to obtain the necessary data in the evaluation of the feasibility of the project consisted of both in-depth interviews with experts and surveys of the target public based on a sample of 400 people. The interviews served to understand the dynamic environment of electronic money platforms, in addition to the strategies used by banks and the private sector to encourage the use of them. Surveys examined the behavior of potential users and their critique of the use of the mobile wallet. In this way, you can determine if the hypothesis is correct.
    Acceso abierto
  • Crowdfunding como medio alternativo de financiamiento y su viabilidad aplicando el marketing digital en la región de Lima Metropolitana

    Azabache Morán Carlos; Arteaga Zubiate, Adriana Milagros; Chamorro Agüero Maryori Mireylla; León Hoyos, Roselyn Clarivel; Michilot Yalán, Luis Gonzalo; Paucar Rupay, Magaly Elisa (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12)
    This paper aims to demonstrate the viability of Crowdfunding through digital marketing in Metropolitan Lima, specifically in micro and small entrepreneurs and/or early stage entrepreneurship and its problematic and costly relationship with the financial system, lacking credit history. For this purpose, interviews with digital marketing specialists and with micro and small entrepreneurs of the various districts of Metropolitan Lima have been carried out, and then a survey applied to 384 MSEs in a random way, about their perceptions and opinions about digital marketing and the knowledge of the Crowdfunding. Finally, it is concluded that in Lima Metropolitana the viability of Crowdfunding through digital marketing would be given in situations where people are willing to finance projects, contribute money, have knowledge of Crowdfunding and have participated in collective financing; as well as those who have a negative opinion of the interest rates of the financial system. So also the feasibility of using digital marketing in MSEs is given by the time of navigation and in-depth knowledge of Facebook tools.
    Acceso abierto
  • Análisis econométrico de la demanda del pollo en Loreto: estimación estadística, proyección y concentración industrial

    Escalante, Andrés; Rabanal Díaz, Sharon; Urbano Quispe, Rubi; Rebaza Canales, Norma (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-02-13)
    El presente trabajo de suficiencia profesional tiene como objetivo estimar la demanda de pollo en el departamento de Loreto, con el fin de identificar a sus determinantes, como también el grado de concentración como parte de la organización industrial del mercado en estudio. Estimamos la demanda a la que se enfrenta Don Pollo SAC, por ser la empresa loretana criadora, productora y comercializadora de pollo más grande, con una participación en ventas de más del 80%, aproximadamente. Si bien es cierto que la crianza, producción y comercialización de pollos en Loreto no forma parte de un monopolio, Don Pollo SAC, se estima que cuenta con más del 80% de concentración en ventas. Esa concentración de envergadura afecta a la organización industrial de los mercados de pollo en Loreto, toda vez que relega al resto de proveedores a abordar solo el 20% restante de la demanda, con pobres efectos en la competitividad económica de dichos mercados y cuyo análisis está más allá del objetivo del presente trabajo. Sin embargo, tamaña concentración nos permitiría tener una idea de los factores que afectan a la demanda de pollo en Loreto, a los factores que afectan a la demanda a la que se enfrenta Don Pollo SAC y cómo ésta se relaciona específicamente con cada uno de ellos mediante un análisis de elasticidades. El trabajo hace énfasis no solo en la identificación de los factores que determinan la demanda sino en su elasticidad con respecto a cada una; sobre todo en la elasticidad-precio. Así mismo, se analiza el grado de concentración que ésta empresa tiene en Loreto. Para ello se empleará un modelo de regresión lineal, en logaritmos, que una vez estimado permitirá inferir el tipo de elasticidad que presenta la empresa en estudio; proyectar sus ventas y analizar la concentración de mercado. En cuanto a presentación, este trabajo se desarrollará en cuatro secciones. En la primera se describirá el marco teórico e institucional que se empleará para el desarrollo de la investigación. En la segunda sección, se presentará la formulación y estimación del modelo econométrico. Como tercera sección, se analizarán los resultados empíricos. Finalmente, se presentarán las conclusiones, en los que se incluirán los hallazgos y una agenda de investigación futura.
    Acceso abierto
  • Variables monetarias en la fuerza de ventas y su importancia para las ventas de la empresa Grupo Forte S.A.C.

    Azabache Morán Carlos; Virreyra, Alvaro; Pacheco, Manuel; Ninacondor, Elizabeth; Cornejo, Gustavo; Moscoso, Alonso (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-31)
    The purpose of our research is to analyze the monetary variables that directly influence sales, which are quotas, commissions and bonuses. Also, what we seek is to find which of these variables influence in greater proportion to the increase of the sales in order to be able to determine strategies of greater relevance and to discard the use of those that support a variable of less impact in the company Forte. The data that we will use for the development of our research will basically be secondary information acquired from the company Grupo Forte SA C where the sales from 2013 to 2015 (monthly ranges) will be analyzed along with the quotas, bonuses and commissions received for each period. As for the method that will be used to identify the variable that most influences will be the multiple linear regression model where we can find the analysis of multicolinealidad, this will serve to be able to determine if there is correlation between any of the variables or combination of variables with respect to The dependent variable that sales are. The multiple linear regression analysis will test which combination of independent variables have the greatest impact on sales respectively. Finally, the results of the statistical tests indicate that the most relevant variables are the quotas and commissions for the increase of the sales in Forte, so that a correct method in the fixation of quota and a clear strategy of payment of commissions will increase Income in Forte. Key words: Quota, bonuses, commissions, sales, analysis, linear regression
    Acceso abierto

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