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AuthorsOchoa Leon, Jessica Paola
Oropeza Badajos, Jimena Sasha
Ramirez Malpartida, Edwin Antonio
Salazar Manuyama, Fiorella Marcia
AdvisorsOsorio Delgado, Carlos Ruben
Ramirez Ramirez, Anne Julieth
KeywordsCreación de empresas
Empresas de servicios
Satisfacción en el trabajo
Lima (Perú : Area Metropolitana)
MetadataShow full item record
AbstractIn the present work, the business project for the creation of a company that provides massotherapy service for the prevention and management of labor stress has been developed for the workers of companies in the city of Metropolitan Lima. According to our survey, 8 out of 10 companies consulted (company managers) would agree to hire the services of a company that manages a specialized program of occupational health and occupational health, and that has the characteristics of providing the service, without That the employee moves from his place of work. In addition, the perception is that the stress level of the employees was mostly medium level (73.3%) and high level (20%). And among the services that would hire for its integral plan, they are: anti stress massage, hot stones and aromatherapy (among the most frequent). The size of the initial market will be the companies (medium and large) of Metropolitan Lima, comprising the districts of Cercado de Lima, Santiago de Surco, San Isidro and San Borja, which amounts to 89,199 companies. The offer of service, according to our business model, exists, however, there is a spa's offer aimed at the business sector, which according to our survey, is not very large, which basically performs the service of de-stressing massages and uses its own Facilities to provide the service. In addition, they are potential competitors, because they have the human resource and the experience, and could adapt quickly to our business model. Our proposal is to provide a comprehensive service, not only of treatments or anti-stress therapies, but also be complemented by a medical evaluation and a nutritional orientation, to guarantee results that improve the productivity of the company as well as the performance Individual of each collaborator, with the use of high quality products and a staff of professionals continuously trained. Initially, the area of influence will be the aforementioned districts, where most of the medium and large companies are located, and then expand the coverage to all Metropolitan Lima, without discriminating the size of the company or economic activity. Our center of administrative operations will be the district of San Borja, where we will coordinate with our collaborators the attention of contracted services. In addition, a web page will be designed, and social networks will be used to disseminate our business proposal. Our strategy seeks to ensure customer loyalty by providing an efficient service, with high standards of quality and innovation, attended by a qualified professional staff and with a low cost in prices. For the beginning of operations, an initial investment of S / 204,917, made up of own capital and financed by third parties, is required. The NPV will be equal to S / 278,985, which reaches a TIR of 63.18%, in addition, it is estimated a period of recovery of the investment in 3 years and 1 month. The company Thanichiy expects, in the long term, to be the leader in the market of corporate stress anti-stress masotherapy service and to provide a high quality service with the commitment to improve business productivity and reduce occupational risk; In addition, in the short term, it tends to expand its services to the different metropolitan Lima districts, and offer a program of agreements with the public institutions of the country.
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