Proyecto empresarial para la comercialización de prendas de vestir a través de la tienda virtual Elvis Blas en facebook

Abstract

The business project consists of the development of marketing of clothing for young men through a virtual store on Facebook called Elvis Blas. The central objective is to offer to our buyers, personalized tailoring service and delivery free of charge, allowing them to buy the garments they need without leaving home, saving time and more easily and efficiently. An investigation was carried out to validate the business model. For this reason, information was collected through a series of interviews carried out with a sample of the segment of young men who use Facebook to search for and buy clothing, socioeconomic level B and C, 16 to 26 years of age, living in Metropolitan Lima and provinces. In addition, information was collected through reports from GFK, a global market research company, and IPSOS. The business project consists of seven chapters that describe the entire project and from where you can visualize the different strategies to be able to excel competently and the current importance of social networks, through which the client accesses quickly, comfortable and from anywhere. Elvis Blas focuses on the constant innovation of the service it provides and the constant launch of new products. Elvis Blas has proven to be profitable for the investor, since projected revenues earned during 2018, 2019 and 2020 will be positive.