Proyecto Empresarial basado en un Servicio Online dedicado a la búsqueda personalizada de regalos - Gift Hunters.
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AuthorsCapurro Larrea, Samantha
Estrada Araujo, Felipe
Higinio Mosso, Eduardo
Vásquez Balarezo, Lizbeth Soleil
AdvisorsFaviola Palomino Falconi
Creación de empresas
Planificación de la empresa
Marketing en Internet
MetadataShow full item record
CitationLarrea, C., Araujo, E., Mosso, H., Balarezo, V., & Soleil, L. (2017). Proyecto Empresarial basado en un Servicio Online dedicado a la búsqueda personalizada de regalos - Gift Hunters . Universidad Peruana de Ciencias Aplicadas (UPC). Retrieved from http://hdl.handle.net/10757/621815
AbstractWhat is a gift? What does it convey? What does it mean for people to deliver something without expecting to receive anything in return? For many, a gift represents the symbol of love, friendship or affection towards a person, reminding them how important they are to them through something so small, but with great significance. According to the Spanish Royal Academy, a gift is defined under the following concept: «A gift is' a gift that is done voluntarily or by custom 'and giving is:' give someone, without receiving anything in return; Offer something as a manifestation of affection or consideration or for another reason '. Therefore, we can say that the gift is born of a spontaneous desire to express to a person our positive feelings or appreciation ». We are people of customs, we manage a schedule, routines, habits and so on. While it is true that customs differ according to culture, it is inescapable to recognize that in every culture important events are celebrated and remembered, such as the birth of a new being, birthdays, anniversaries, etc. And we manifest our joy with a gift. Therefore, this activity is recognized as a ritual, part of our way of relating. It is a trend that transcends cultures. While there are department stores that offer a diverse range of gift options, as well as specialty stores or special tastes, these stores -especially department stores-are only looking to sell their products and not necessarily offer a kind of Additional service as updated trend information, consequently 'that gift' that will transmit our best wishes and feelings becomes increasingly complicated to find. Added to this, must suffer the terrible traffic of the city and that no longer focuses on a specific time or point; This urban phenomenon subtracts the time that the consumer can invest in the purchase of a gift. Faced with this unattended niche, we designed a proposal that will solve the aforementioned and the initiative arises to offer a different service that allows finding the desired and personalized gift for any occasion, thus not generating loss of time, bad shopping experiences or even a gift that is not to the liking of the recipient. The benefits we will offer will be important not only for the person who requests the purchase, but for the recipient who will have a pleasant surprise. On the other hand, and as a differentiation with existing services in the market, the emphasis of our project will be to communicate that the service has as main focus the "personalization" and "originality in each gift", being these our main competitive advantages. This service will rely on technology (virtual platforms) to contact its customers and will be advertised through the main social networks, with the support of fashion bloggers and trends and / or applications that are relevant to the service. Our work team is made up of four students from the EPE program of the Peruvian University of Applied Sciences (UPC), together manage to exploit the essential skills to bring this idea afloat; such as teamwork, leadership, analytical vision, among others. Thanks to a solid idea and to the passion for what we do, we become a solid team with capacity to lead the present business project to its consolidation and success.
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