• Análisis comparativo de los sobrecostos logísticos portuarios en el Puerto del Callao y Buenaventura

      Benavente Chen, Pamela; Calderón Benavides, Matthew Marcelo Hernán; Montoya Palacios, Pedro Enrique (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-02)
      The present work of professional sufficiency was executed based on information obtained from several sources, particularity with the World Bank, CEPAL, DP World, APM Terminals, Buenaventura Regional Port Company (SPRBUN), Buenaventura Container Terminal (TCBUEN) and Kuehne + Nagel, thanks to those we were able to establish comparisons from different points of view. The overall objective was to analyze and compare the logistical costs of a port area. In the first place, an import was simulated using real costs from both ports to determine the most competent port in an economic area. Then, logistic performance indicators were analyzed to determine which port has better international quality standards. Based on the comparative analysis, the most competent port was determined. In the same way, recommendations were made to take advantage of the strengths and improvement strategies for the weaknesses detected.
      Acceso restringido temporalmente
    • Análisis de incidencias de las oficinas comerciales en el exterior del Perú en las exportaciones de las Pymes en el marco del Plan Estratégico Exportador 2015-2025 - Sector no tradicional

      Portugal, Manuel Pio; Arango Mayorga, Karol Noemí; Justiniano Rojas, Sandra Lizett; Oropeza Egoavil, Liliana (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-02)
      The following research about professional sufficiency has its main objective to identify the causes and the effects that the commercial offices from Peru have had in foreign countries for improving the exports of the medium and short enterprises from the no traditional sector. This research has a quantitative and descriptive reach, due to the use, analysis and description of the statistics and information about the results from the database obtained from the Ministry of Production. Therefore, we started by analyzing the total of exports then we divided into the two sectors, traditional and no traditional. From the no traditional sector, we identified the percentage of participation from the medium and short enterprises and also we identified the countries which had demanded their exports. At the same time, we started to analyze the evolution of the exports to these specific countries , and finally through different graphics and charts we reached to analyze the volume of the exports from these medium and short enterprises from the no traditional sector to countries which have OCEX during the years 2012 and 2015. This analysis was done and it let us to see the final results of exports from these enterprises , so we concluded that the activities done by OCEX , bring them opportunities and support , but they don´t become a concrete generator of increasing the levels of exports.
      Acceso abierto
    • Análisis de las oportunidades y estrategias a seguir para el posicionamiento de los productos naturales peruanos con valor agregado en los países nórdicos

      Cáceres Martínez, Otto; Caccire Huamán, Claudia; Javier Sakr, Juan Carlos; Vásquez Rosales, Karla Stefany (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-02)
      La política de apertura comercial al mundo adoptada por el Perú desde hace alrededor de 20 años significó un paso importante hacia el crecimiento económico del país. Producto de esta apertura comercial, el país ha sido capaz de atraer inversiones, generar empleos e incrementar el flujo de exportaciones. Uno de los sectores que ha impulsado este progreso ha sido el sector agrícola, el cual cuenta con una diversidad importante de productos, reconocidos hoy en día, por su calidad. Actualmente, existe un mercado más cambiante, con consumidores más exigentes y que buscan productos más desarrollados y que otorguen un valor adicional. Los nuevos hábitos de consumo hacia lo saludable y nutritivo que se vienen generando, principalmente en Europa, brindan al Perú una ventana de oportunidades para la exportación de estos productos. Dentro del sector agrícola, el Perú presenta una amplia oferta de productos naturales y orgánicos. El crecimiento exportador de estos productos se ha visto desarrollado por la excelencia en cuanto a calidad y la implementación de buenas prácticas en todo el Perú para la producción libre de químicos y fertilizantes sintéticos. Sin embargo, estos productos aún no han logrado posicionarse en los mercados más exigentes y sofisticados, como los mercados nórdicos. En la presente investigación se identificarán las principales oportunidades existentes para los productos naturales peruanos con valor agregado en los países nórdicos y las estrategias necesarias para que los exportadores peruanos tengan la capacidad para exportar y posicionarse en dichos mercados.
      Acceso abierto
    • Análisis del crecimiento de las born global firms peruanas con presencia en el mercado chino en el sector agro en los últimos 5 años

      Pardo, Jontxu; Bocanegra Jesús, Marco Ignacio; Bueno Rodríguez, Fiorella María (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-02)
      The following research seeks to analyze the growth of Born Global Firms in Peru with presence in the Chinese market in the agricultural sector in the last 5 years. For this, it is necessary to identify the internationalization behavior of these companies in Peru, having as reference two models of internationalization Uppsala and Born Global. The Uppsala model explains the internationalization behavior of companies as a gradual and staged process, while the Born Global model explains that an accelerated internationalization process is carried out omitting stages, focusing on companies that in the first years of creation Market to distant and distant markets. In this way, it will explain the characteristics that companies must have to be considered Born Global. The research seeks to identify the growth factors of the Peruvian Born Global Firms in the agro-sector, to know the characteristics, customs and preferences of the Chinese market, to analyze the characteristics of the Chinese consumer, to identify the main Peruvian agro- Benefits of Peruvian products against the products of the main exporting countries to China. Also, analyze the behavior of Peruvian exports in recent years, compare exports before and after the signing of the FTA. Finally, we will analyze Peruvian companies considered Born Global successfully so that they are taken as a reference by other companies that seek success in the international market quickly and in this way they can make known the Peruvian products abroad.
      Acceso abierto
    • Análisis del ecosistema emprendedor latinoamericano y su impacto en el desarrollo de Startups

      Linares Arenas, Nancy Halimme; Camayo Llallico, Wendy; Vásquez Calderón, Claudia Melissa; Zavaleta Núñez, Luis Enrique (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-02)
      En la última década, los países Latinoamericanos han obtenido grandes resultados en temas de emprendimiento. Los programas gubernamentales han fortalecido de manera positiva el desarrollo de las startups y del ecosistema emprendedor, proporcionando recursos públicos tangibles e intangibles para su formación y crecimiento. Las entidades públicas de cada país proponen herramientas, que van desarrollando de acuerdo a las necesidades de las startups, y adecuándose a las realidades culturales, sociales y económicas de sus mercados locales. Por ello, los resultados de impacto obtenidos, son unos mejores que otros. Asimismo, los Programas Gubernamentales implementan estrategias enfocadas en nutrir a las startups de habilidades y conocimiento para que sean utilizados al momento de implantarse en el mercado. Por otro lado, el modo de financiamiento juega un rol importante en estos programas, ya que éstos son financiados por recursos públicos sin posibilidad de retorno de ingresos. Por ello, esperan como resultado, el desarrollo exitoso de la startup, generando un impacto positivo en sus mercados locales. Chile, Colombia, México y Perú son países, en Latinoamérica, que se enfocan en la creación de mercados atractivos con el fin de obtener mayor competitividad, impulsando el desarrollo de la innovación como una herramienta para la creación de nuevos modelos de negocio. Es así que, mediante este enfoque, pretenden el desarrollo económico de cada uno de sus países. El análisis del presente trabajo se basa en cómo funciona y que resultados genera el ecosistema emprendedor Latinoamericano en el sector de las startups y cómo los programas gubernamentales diseñan estrategias con el fin de reducir las brechas desatendidas que se generan en el mercado local.
      Acceso abierto
    • El comportamiento del consumidor británico frente a productos textiles provenientes de Perú y China

      Cáceres, Otto; Castillo Uchuya, Brenda Raquel; Trujillo Herrera, Wendy Katherine; Zapata Valle, Grecia Liliana (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-02)
      The present investigation analyzes the trends of British consumer buying textile products made of cotton and produced in Peru and China. The queried data from various sources demonstrate that the British consumer possesses great purchasing power and is willing to pay a high price for good quality products. The project is framed in quantitative and qualitative research, fundamentally by theories of internationalization and global statistical indicators. On the basis of qualitative sources, it was determined that Peruvian companies are following the Uppsala Internationalization model and the Chinese companies the born global model. In the same way, the quantitative sources determined that Peru exports only one tariff chapter, 61 knitted garments and clothing accessories, where as China in addition to exporting the same tariff chapter, also exports the tariff chapter 62 garments and clothing accessories, except for knitted garments. China accounts for 26.71% of the total imports of the United Kingdom in tariff chapter 61, while Peru represents 0.11% of the total value imported from the same chapter. By studying these results it is evident that the Chinese textile industry has a greater presence than the Peruvian industry in the UK market. The solutions proposed, according to the analysis of this investigation, which seeks to increase the presence of the Peruvian textile industry in the UK market and that is to: encourage the Peruvian micro and small business exporters to utilize a method of internationalization of born global, to improve their supply chain to produce higher volumes which are in line with market trends, and also that the government stimulate investment programs for small and medium companies.
      Acceso abierto
    • Estudio de la marca-ingrediente: caso Juan Valdez, como factor de posicionamiento y contribución al aumento de exportaciones en el mercado del café

      Llosa Morales, Jorge; Meneses Fuertes, Jhonny; Vilchez Carreño, Elviss Yahir (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-02)
      Actually, in South America there are many coffee’s producer that have obtained, with government support, their own institutional framework for research and innovation, in order to obtain specialized technologies and services, focused on the development of the coffee industry, to be able to obtain better joint results for its export. In that context, we will take Colombia as an example. There is an institution called “Federación Nacional de Cafeteros” which was founded in 1927 with the objective to raise the standard of living of coffee growers and to show the quality of Colombian coffee in the world. Part of the work of the federation has been positioning Colombian coffee worldwide, for which it has used strategies like Brand - Ingredient with the creation in 1959 of the icon Juan Valdez. On the other hand, Peru has not had a specialized institution for the development and research of coffee yet, even when the coffee is one of the main agro-export product, Coffee should receive greater attention from the authorities as a Support to organized coffee growers associations to improve their shipments abroad. In conclusion, the present investigation is oriented to find the differences between the strategies and actions undertaken by the brand Café Juan Valdez and the work that has been carried out by the Peruvian coffee industry and its origin denomination. The purpose of this study is that Peru can use the experience of Juan Valdez to develop an identity, a name and a prestige, becoming internationally recognized, so it is proposed to analyze the viability of reproducing the Juan Valdez case.
      Acceso restringido temporalmente
    • Implementación del cabotaje para mejorar el transporte de mercancías dentro del territorio nacional

      Benavente Chen, Pamela; Barrios Luna, Renzo; Creamer Pinedo, Brenda; Triguero Quispe, Jimena (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-01-02)
      In this work it was analyzed if the implementation of cabotage can improve the transportation of goods within the national territory. To do this, we focus on the application of three main factors: time, which provides opportunities for Peruvian companies to mobilize their goods in a shorter time than the appellant; costs, which is an essential source, that let the Peruvian businessman get a greater utility in his business because the costs are much more economical compared to road transportation, as long as he has a significant amount to be transported ; safety, which ensures the protection of the crew, passengers, goods and the environment; Backed by the topics of protection of national ships, an improvement in port infrastructure, a greater management of maritime traffic. The information was obtained through a qualitative and quantitative perspective, highlighting the interview made by Mr. Lauro Márquez de Oliveira, advisor of the General Director of Water Transportation. This study allows the reader know the importance of cabotage's use within freight transport. The results of this study revealed that cabotage's use improves the transportation of goods to national companies. Likewise, recommendations and conclusions have been provided in order to demonstrate that the cabotage system in Peru will allow companies to obtain competitive advantages in their logistics operation, reducing costs, generating higher profits and expanding their portfolio of customers both domestic and foreign.
      Acceso restringido temporalmente