Browsing Administración y Negocios Internacionales by Author "Martinez, Juan José"
Responsabilidad social empresarial en el sector cerámico. La gestión de la RSE como medio de maximización de la productividad y rentabilidad en las empresas certificadas con ISO 9001 y Basc. Análisis de una empresa local durante el período 2015-2016 Caso: Cerámica Lima S.A. - CELIMAUeyonahara Matzumoto, Jorge A.; Hurtado Carrasco, Alvaro; Velásquez Flores, Cristian; Martinez, Juan José (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12-01)The present investigation was based on the management of Corporate Social Responsibility (CSR) as a means of maximizing productivity and profitability in companies certified with ISO 9001 and BASC in the ceramic sector of Peru using the case study of the company CERÁMICA LIMA SA (Celima). Also, it could be observed that the real problem is that in Peru organizations are handling correctly the CSR and the demonstration of evidence that there is no company of the ceramic sector that reality. Therefore, the research problem was solved by using the benchmarking tool to the leading companies in the Latin American ceramic market, in order to be able to collect the best Social Responsibility practices and analyze their implementation in Celima. Finally, research results suggest that the application of appropriate CSR management optimizes the value chain, which maximizes productivity and profitability for companies that have certificates such as ISO 9001 and BASC.Acceso abierto