• Análisis de la cadena de valor de la quinua, chenopodium quinoa, peruana para el desarrollo de un modelo comercial agroexportador

      Solano, Claudia; Arzapalo Hermoza, Sandra; Vargas Escarcena, Johanna Paula; Wallrath Seminario, Marius Luciano (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12-01)
      The development of a value chain strengthened according of the new Peruvian agroexporting crops is of great importance to continue to make the sector dynamic. The present study analyzed the case of the quinoa as an emerging product, which has captured a great interest both by the consumer, local and international, as well as by the entrepreneurs. However, given the current situation, it can be said that the product does not have adequate commercial and productive management, in its opening to enhance its presence in the market. Also, the present study tries to identify and analyze several critical points in the value chain of peruvian quinoa; As well as the key agents and variables of the internal and external environment, in order to propose a new approach in the value chain and thus benefit the peruvian producers and agroexporting companies.
      Acceso abierto
    • Factibilidad de la producción y comercialización de uva de mesa Red Globe de primera calidad en Lima Metropolitana

      Gonzales Gonzales, Claudia Marcella; León Durán, Lorena Jassandra; Reátegui Araujo, Renzo Martin; Valdivia Tocunaga, Javier Cesar Alberto (Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12-02)
      Table grapes international situation, particularly Red Globe table grapes, has been changing the past three years. Few years ago, peruvian Red Globe FOB prices per box from January to March (seasons: 07/08, 08/09, 09/10) were beetween 18 to 22 dollars. This last year, according to final statements of important companies in the table grapes market, the average Red Globe FOB prices from January to March (seasons: 13/14, 14/15, 15/16) were around 12 and 13 dollars. The international trend indicates that Seedless varieties are, and will continue to be, the most profitable and that the prices for Red Globe grapes will not improve at any short time. Due to this low price factor many producers and exporters have taken drastic measures to stop losing money. Red Globe table grapes national market grew as the export market developed on different regions of Peru. At present time, the national market is an alternative to consider due to the constant growth that has been taking place year after year. Unfortunately, this has not been enough to attract the attention of producers and agro-exporters who are still betting on the export market. Because of the potential that the national market has and the uncertainty situation of Red Globe grapes, we decided to analyze the feasibility of producing and selling this variety at a national scale. One of the main characteristics of the national market is that product volumes are usually the export discard. In relation to the fields of Red Globe grapes, they are already implemented, highly productive and, because they will be destined to the national market from day one, it does not require any expensive labor or supplies to obtain volumes. Considering market characteristics and the aspects mentioned above, the present work will evaluate the feasibility of the production and commercialization of quality Red Globe grapes in Lima Metropolitana. With this, we want to identify which variables have influenced directly and indirectly in the way Red Globe grapes are sold in the national market and in the perception of its main actors: producers / exporters, wholesale market, supermarkets and final consumer. Strategies will be proposed to ensure that each actor contributes to the proper development of the grape marketing chain.
      Acceso abierto