Browsing Administración y Agronegocios by Title
Now showing items 3-6 of 6
Desarrollo del mercado de carne de cuy en Lima Metropolitana(Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12-02)The present work aims to develop a promotion proposal that allows the increase of the consumption of guinea pig meat in Lima Metropolitana, by means of the development of products that generate an increase of the demand and allows the diffusion of the benefits of consumption of the guinea pig meat. The study is based on the collection and revision of data from a great variety of bibliographical sources, which provided a theoretical framework and the main knowledge to begin our study. These were complemented by a survey, which was done to 200 people from A and B socioeconomic level, in which it was possible to obtain relevant information for the development of the marketing strategy. Many limitations were identified in order to develop the market for guinea pig meat, the principal limitation that was found is that there is a large number of people who have never or hardly ever tried guinea pig meat, and also consider that the presentation is not friendly to the eye, Which creates resistance to the potential buyer and / or consumer. In addition, the consumer often does not know how to prepare and the versatility of this meat to be included in various dishes. Finally, there is a lack of knowledge about where to buy quality guinea pig meat and the average price at which it is offered. In this way, it was possible to conclude that through a strategy of differentiation focused on the development of products with unique characteristics such as adding a sauce for easy preparation and labeling with relevant information such as nutritional value and preparation options, it is possible to increase the market and make that more people know and consume guinea pig meat.Acceso restringido temporalmente
Factibilidad de la producción y comercialización de uva de mesa Red Globe de primera calidad en Lima Metropolitana(Universidad Peruana de Ciencias Aplicadas (UPC), 2016-12-02)Table grapes international situation, particularly Red Globe table grapes, has been changing the past three years. Few years ago, peruvian Red Globe FOB prices per box from January to March (seasons: 07/08, 08/09, 09/10) were beetween 18 to 22 dollars. This last year, according to final statements of important companies in the table grapes market, the average Red Globe FOB prices from January to March (seasons: 13/14, 14/15, 15/16) were around 12 and 13 dollars. The international trend indicates that Seedless varieties are, and will continue to be, the most profitable and that the prices for Red Globe grapes will not improve at any short time. Due to this low price factor many producers and exporters have taken drastic measures to stop losing money. Red Globe table grapes national market grew as the export market developed on different regions of Peru. At present time, the national market is an alternative to consider due to the constant growth that has been taking place year after year. Unfortunately, this has not been enough to attract the attention of producers and agro-exporters who are still betting on the export market. Because of the potential that the national market has and the uncertainty situation of Red Globe grapes, we decided to analyze the feasibility of producing and selling this variety at a national scale. One of the main characteristics of the national market is that product volumes are usually the export discard. In relation to the fields of Red Globe grapes, they are already implemented, highly productive and, because they will be destined to the national market from day one, it does not require any expensive labor or supplies to obtain volumes. Considering market characteristics and the aspects mentioned above, the present work will evaluate the feasibility of the production and commercialization of quality Red Globe grapes in Lima Metropolitana. With this, we want to identify which variables have influenced directly and indirectly in the way Red Globe grapes are sold in the national market and in the perception of its main actors: producers / exporters, wholesale market, supermarkets and final consumer. Strategies will be proposed to ensure that each actor contributes to the proper development of the grape marketing chain.Acceso abierto
Identificación, justificación y aplicación de algunas estrategias para enfrentar conflictos sociales en industrias extractivas(Universidad Peruana de Ciencias Aplicadas (UPC), 2016-11-01)This present work analyzes the importance of a communication strategy as part of the resolution of social conflicts in the mining industry. We used two cases of mining conflicts in Peru, the first one is the case of the AngloAmerican mining company with the Quellaveco project located in the department of Moquegua, which is a case of success and the second one is the case of Southern Copper Peru with the mining project Tía Maria, located in the department of Arequipa, which has not been resolved yet. For this, we focus on the importance of previous preparation and investigation of the negotiators, as well as the role of the state as a link between the extractive industry and the community. We also identify the external participants, evaluating the impact they have in the development of these negotiations. We bring under discussion, negotiation and communication where a key factor is the approach that is given to dialogue between the parties involved. In the development, we show how in the case of Quellaveco, the regional government headed by Governor Martin Vizcarra, assumed a very open position and became fully involved in the solution of the conflict by establishing a dialogue table with a participatory approach, being able to engage in collaborative negotiations with the community in order to get multiple beneficial agreements. Otherwise, Tía Maria is only using for the moment information tables in order to decrease the conflict without reaching agreement with the people who continue to oppose the project and increase the intensity of the conflict and its consequences.Acceso abierto
Proyecto de sustitución en el uso del papel y recursos adicionales que permitan la reducción de desechos y se generen beneficios en el sector telecomunicaciones(2016-11-02)Pretende lograr Identificar las necesidades de los usuarios para migrar al recibo digital en la facturación de los servicios de las empresas de telecomunicaciones. Identificar que tan dispuestos están los usuarios a suscribirse al envío de recibos digitales y qué los motiva a hacerlo. Proponer alternativas que aceleren el proceso de conversión de recibos físicos a recibos digitales. De acuerdo a los objetivos se analiza la viabilidad de la sustitución del recibo físico por el recibo digital, donde el enfoque del trabajo es el impacto al medio ambiente desde la perspectiva de las empresas de telecomunicaciones. La metodología utilizada son fuentes secundarias y entrevistas a los diferentes actores de las empresas de telecomunicaciones del país y los usuarios que se podrían ver beneficiados o perjudicados. Se realiza un análisis descriptivo de la información. En segundo lugar, se atiende el problema del estudio y las variables de la investigación, el resultado se contrasta con la posición de las empresas de telecomunicaciones en el cambio esperado, en función a la preservación del medio ambiente. Analiza el motivo por el que las empresas de telecomunicaciones no son capaces de desplegar de manera acelerada el reemplazo del recibo físico por el uso de tecnología a fin de contribuir con el cuidado del medio ambiente. El problema ha sido identificado debido a la preocupación por el cuidado del medio ambiente a través de la eliminación del uso del papel físico por el digital para la facturación de los servicios de las empresas de telecomunicaciones. Es importante conocer porqué el usuario no acepta el recibo electrónico, por lo que se presume que la edad y costumbres determinan la aceptación del uso de medios digitales, pese a que actualmente la necesidad de estar en el mundo digital cada vez es más determinante.