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dc.contributor.advisorSolano, Claudiaes
dc.contributor.authorArzapalo Hermoza, Sandraes
dc.contributor.authorVargas Escarcena, Johanna Paulaes
dc.contributor.authorWallrath Seminario, Marius Lucianoes
dc.date.accessioned2017-06-27T03:56:24Z
dc.date.available2017-06-27T03:56:24Z
dc.date.issued2016-12-01
dc.identifier.citationArzapalo Hermoza, Sandra; Vargas Escarcena, Johanna Paula; Wallrath Seminario, M. L. (2016). Análisis de la cadena de valor de la quinua, chenopodium quinoa, peruana para el desarrollo de un modelo comercial agroexportador. Universidad Peruana de Ciencias Aplicadas (UPC). Retrieved from http://hdl.handle.net/10757/621719es_PE
dc.identifier.urihttp://hdl.handle.net/10757/621719
dc.description.abstractThe development of a value chain strengthened according of the new Peruvian agroexporting crops is of great importance to continue to make the sector dynamic. The present study analyzed the case of the quinoa as an emerging product, which has captured a great interest both by the consumer, local and international, as well as by the entrepreneurs. However, given the current situation, it can be said that the product does not have adequate commercial and productive management, in its opening to enhance its presence in the market. Also, the present study tries to identify and analyze several critical points in the value chain of peruvian quinoa; As well as the key agents and variables of the internal and external environment, in order to propose a new approach in the value chain and thus benefit the peruvian producers and agroexporting companies.
dc.description.uriTrabajo de Suficiencia Profesionales_PE
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dc.formatapplication/epubes
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dc.publisherUniversidad Peruana de Ciencias Aplicadas (UPC)es
dc.rightsinfo:eu-repo/semantics/openAccesses
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.sourceUniversidad Peruana de Ciencias Aplicadas (UPC)es_PE
dc.sourceRepositorio Académico - UPCes_PE
dc.subjectCadena de valores
dc.subjectAgroindustriaes
dc.subjectQuinuaes
dc.subjectAdministración y Agronegocioses
dc.subjectPerúes
dc.titleAnálisis de la cadena de valor de la quinua, chenopodium quinoa, peruana para el desarrollo de un modelo comercial agroexportadores
dc.typeinfo:eu-repo/semantics/bachelorThesises
thesis.degree.grantorUniversidad Peruana de Ciencias Aplicadas (UPC). Facultad de Negocioses_PE
thesis.degree.levelLicenciaturaes_PE
thesis.degree.disciplineAdministración y Agronegocioses_PE
thesis.degree.nameLicenciado en Agronegocioses_PE
refterms.dateFOA2018-05-24T06:15:17Z
html.description.abstractLa formación de una cadena de valor fortalecida en torno a los cultivos de la nueva agroexportación peruana es de gran importancia para seguir dinamizando el sector. El presente estudio analizó el caso de la quinua como un producto emergente, que ha acaparado un gran interés tanto por el consumidor, local e internacional, como por el empresariado. Sin embargo, dada la situación actual, podría decirse que dicho producto no tuvo un manejo comercial y agroproductivo adecuado, en su apertura para potenciar su presencia en el mercado. El presente estudio identifica y analiza los diversos puntos críticos en la cadena de valor de la quinua peruana; así como a los agentes claves y las variables del entorno interno y externo, con el fin de proponer un nuevo enfoque en la cadena de valor y así beneficiar al productor y al agroexportador peruano.
html.description.abstractThe development of a value chain strengthened according of the new Peruvian agroexporting crops is of great importance to continue to make the sector dynamic. The present study analyzed the case of the quinoa as an emerging product, which has captured a great interest both by the consumer, local and international, as well as by the entrepreneurs. However, given the current situation, it can be said that the product does not have adequate commercial and productive management, in its opening to enhance its presence in the market. Also, the present study tries to identify and analyze several critical points in the value chain of peruvian quinoa; As well as the key agents and variables of the internal and external environment, in order to propose a new approach in the value chain and thus benefit the peruvian producers and agroexporting companies.


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