Fortalecimiento institucional de una empresa, evaluación de desempeño corporativo y propuesta de mejoras para consecución de competencias núcleares
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AdvisorsHuamán Pulgar Vidal, Laura María
MetadataShow full item record
CitationCordova, F., Silupú, H., Carmen, M., Cutipa, R., & Karina, D. (2016). Fortalecimiento institucional de una empresa, evaluación de desempeño corporativo y propuesta de mejoras para consecución de competencias núcleares. Universidad Peruana de Ciencias Aplicadas (UPC). Retrieved from http://hdl.handle.net/10757/621536
AbstractA study is carried out based on the Theory of Resources and Capabilities that states that organizations can achieve distinctive skills to establish nuclear competencies with which it is maintained in a competitive and sustained manner in the markets. This approach allows the Internal Analysis to be directed towards the most relevant aspects of the organization's interior, being a tool that can determine the internal strengths and weaknesses of the company, which can be characterized as resources, disabilities or deficiencies. It is argued that for an organization, the way to achieve competitive advantages that are sustained over time is through the development of distinctive or differentiated capabilities. In this sense, the analysis is done for the Franchise Nexus Group, aiming to determine the distinctive abilities of the company Franchise Nexus Group to be able to constitute the Resources and Capacities that allow it to achieve nuclear competencies, in order to maintain itself in a solid and competitive way in the national and international market. As a result, the application of the Resources and Capabilities approach enabled an Internal Analysis study of the Franchise Nexus Group, determining its distinctive strengths and abilities to achieve nuclear competencies, sustained over time and sustained in its business organization, and of this Position in the market. Among the competencies were the orientation to results based mainly on leadership and strategic alliances, teamwork for the selection of personnel with experience and knowledge in franchising, and the attitude of learning and continuous improvement by the constant search for new Experiences in the use of methodologies to convert a brand into franchise. Nuclear competencies consisting of experience, reliability and flexibility come mainly from human resources and constitute a sustainable competitive advantage.
CollectionsAdministración y Recursos Humanos
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