Browsing Administración de Empresas by Author "Silva Flores, Karla Yasmín"
Las aplicaciones de citas en la mujer peruanaZilberman Fleischman, Jack; Lazaro Ticse, Gloria; Silva Flores, Karla Yasmín (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-10-31)Dating Applications such as Tinder and Badoo, are considered quick, simple and less compromising alternatives to find a partner,casual sexual, or meet people. Mi media Manzana is an application of Peruvian origin. However, we note the lack of statistical information on the use of these applications in the Peruvian market. From the above we pose the following questions: Do current dating applications fully meet the needs or expectations of Peruvian women? and What are the factors that promote or discourage the use of dating applications in Peruvian women? This research is qualitative and comparative (users and non-users of dating applications), applying as a research method to the case study and using three instruments: online survey, focus group and interviews depth. The result is that "the current applications of appointments do not fully respond to the needs or expectations of Peruvian women", given the risk of being victims of femicide, being scammed or deceived by public information in the applications and the negative prejudice by the conservative Peruvian society. However, there are factors that could promote its use.Acceso abierto