• La disposición de los consumidores hacia el uso de plataformas de economía colaborativa en la ciudad de Lima

      Barrantes Ramírez, Esther Jacqueline; Ipanaque Degregori, Cecilia Katherine; Reátegui Piaggio, Stewart (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-10-24)
      Identify consumption patterns, fears and paradigms of Lima consumers to analyze if, through these patterns, they are prone to use collaborative economy platforms according to their specific interests. In the first chapter, the main antecedents of the new collaborative economy will be addressed, the most outstanding characteristics of the business models that participate in this economy, the systems that they make up the collaborative consumption, within which the agents that are involved and that generate the circuit in the collaborative economy stand out, the basic needs that their consumers demand, the motivations of purchase that impel them to participate in this new economy and finally, the lifestyle of consumers. Then, in the second chapter, the purpose of the investigation will be set, in which its scope is defined. In addition, the methodology of the research will be established, the most suitable instruments and tools will be defined for the collection of the most important data that support, approve or not our hypotheses. On the other hand, in the third chapter, the information obtained will be processed, and the data and results will be analyzed; subsequently, the conclusions, the found findings will be established and recommendations for this study will be proposed.
      Acceso abierto