Browsing Administración de Empresas by Author "De la Cruz Quispe, Melissa Glenn"
Barreras que dificultan a las pequeñas y medianas empresas (PYMES) en el desarrollo del comercio electrónico local en el sector manufactura de Lima MetropolitanaBarrantes Ramirez, Jacqueline; De la Cruz Quispe, Melissa Glenn; Palomino Marmolejo, José Carlos (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-11-02)Tries to discover what obstacles hinder PYMES in their insertion to local electronic commerce in the manufacturing sector of Metropolitan Lima. In this regard, the research was conducted with in-depth interviews with twenty-eight people, through which it is intended to determine the main impediments they have to develop the business model of electronic commerce. Among the sample were PYMES entrepreneurs, experts and experts in the field of electronic commerce, a legal expert in e-business and customers. It was concluded that entrepreneurs should have more training and effort in the digital marketing theme, as well as enhance their management through tools and indicators that lead to maximize their sales operations.Acceso abierto