• Coffee Pulp

      Fernández Moscol, Cesar Augusto; Palomino Falconí, Faviola Ivette; Flores Basauri, Shirley Pilar; Rivera Cavero, Diana Andrea; Romero Vásquez, Roxana Vanessa; Vaca Lefoncio, Jesús Kiler (Universidad Peruana de Ciencias Aplicadas (UPC), 2017-07-24)
      Perú is one of the main high quality coffee producers in South America. Currently, there are four cities of vast production, amongst them we find: Junín, Amazonas, Cajamarca and San Martín. Likewise, along the time, the coffee bean is the most valued, leaving aside its husk, as a simple waste and obviating its important nutritional value. Coffee Pulp is flour made based on coffee husk. It is characterized by being a healthy product and especially free of gluten (protein that is in processed foods of the wheat). This new proposal seeks to improve the quality of life of our customers, offering different nutritional benefits. Its production process will be carried out with the highest quality since the selection process of its main suppliers, excellent conditions of storage, until the packaging that allows to preserve all benefits, flavour and freshness. Our proposal arises from the appreciation of an unsatisfied market niche, due to the existing need in the consumption of healthy and gluten-free products in Peru. Additionally, at present more are the people who prefer to eat healthy in our country. Our target audience is people who are inclined to maintain a healthy diet, or especially those people who are intolerant or sensitive to gluten, whose lifestyle corresponds to the sophisticated, belonging to the NSE A and B comprising the districts of San Isidro, Miraflores, San Borja, Surco, La Molina, Jesus Maria, Lince, Pueblo Libre, Magdalena and San Miguel and whose ages are between 25 and 54 years old. Through the plan of strategic and marketing activities designed for our product, we will apply the strategy of differentiation, seeking to create in our customers a perception of unique and different product in the market, in order to create a greater loyalty with the brand. In this way, our project was born, focusing on serving an innovative target audience in the consumption of healthy foods, who like to follow trends and are regular consumers of "light" products. In the present work we show each analysis with its respective results in detail. During the whole cycle, it was developed with the purpose of achieving the highest profitability and viability of the project, following the advice and recommendations of our consultants of the Business Project course. Regarding the financial analysis, it is expected to obtain a net profit of S/ 126,185 in the third year. Sales will grow 20% progressively year by year. The required investment is S/ 70,379 and this will be financed 30% by a finantial institution and 70% will be contributed by the shareholders. The calculated FCAN VNA is 246,405 with a TIR 63%. Similarly, investors obtain a VNA of S/ 241,263 with an investment level of S/ 49,265 and a TIR 67%. Finally, the return period of the investment is two and half years. All of these profitability results mentioned on the invested capital make the project feasible.
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