• Tres claves de éxito de la familia empresaria [Capítulo 1]

      Mendoza, Enrique; Mendoza, Yohana (Universidad Peruana de Ciencias Aplicadas (UPC), 09-2016)
      The publication is the result of the author’s 10 years of experience in advising entrepreneurial projects of business families. The authors propose an innovative model of governance and strategic management that allows identify, understand and provide effective solutions to the family business’s problems. In order to achieve success, the authors present three key aspects to enhance business growth: maintain, strengthen unity and commitment of the family group and reach the competitiveness of their businesses.
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