Plan estratégico de la cebolla seca en la Región Arequipa 2016 – 2021

Abstract

The onion has experimented a sustainable growing during last years; basically because it constitutes one of the most principal ingredients in the national gastronomy and the increasing consumption of the Peruvian family impulse by the sustainable economic growing which has being developing in the last decade. The strategic plan is made to consolidate Arequipa region as the leader in the production of dried onion. During the elaboration of the strategic plan a variety of economic, social, productive, demographic and geographic aspects have been taken into account as well as internal and external factors and interviews with farmers of the region have been studied in order to strengthen the internal and external analysis information. According to the sequential model of the strategic process a vision with a horizon of five years was proposed in order to count with a quality product. Lately, the advantages and the viability of the business were considered and aligned with the purpose to reach the outlined vision. The purpose of the strategic plan is provide to the onion producers of the Arequipa region a useful tool which can let reach the profitability expected in order to increase their quality of life, offering a high quality product and at the same time offering derivative products with added value.