Marketing para ingenieros. MTA1. Fundamentos y proceso de marketing
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Issue Date
2013-09-11
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spaDescription
Identificación del rol de marketing dentro de la estrategia de la empresa. Temario: 1. Definición de marketing. 2. Finalidad y aplicaciones de marketing. 3. Definición de las 4P´s dentro de la estrategia de marketing mix.