Actividades en la etapa post-compra del consumidor e-commerce en relación a la satisfacción mediante mobile apps en los Marketplaces
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Advisors
Guardamino Baskovich, Romy Barbel RuthVeliz Chumbiauca, Tulia Palmira
Issue Date
2021-05-18
Metadata
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Activities in the post-purchase stage of the e-commerce consumer in relation to satisfaction through mobile apps in the MarketplacesAbstract
En la actualidad, el comercio electrónico se ha convertido en una herramienta necesaria para que las empresas lleguen a cubrir nuevos segmentos, además de la creación de nuevas organizaciones dedicadas solo a este tipo de comercio, disminuyendo costos y generando mayor margen de ganancia. Los Marketplaces son vitrinas web que exhiben distintos productos de diferentes rubros. Estos han podido desarrollar diferentes actividades de post-compra que son más relevantes en los consumidores para poder generar satisfacción a través de las mobile-apps de los marketplaces. Para fines de esta investigación, se identificó bibliografía oportuna y de veracidad respecto a las acciones de Post-compra y la satisfacción de los consumidores con ellas en los mobile-apps de marketplaces. Asimismo, se utilizaron distintos autores para poder abarcar la mayor información posible.Nowadays, e-commerce has converted into a necessary tool for firms to cover new segments, in addition to the creation of firms dedicated exclusively to this type of commerce, lowering costs and generating a larger profit margin. Marketplaces are web showcases that exhibit different products from many segments. They have been able to develop dissimilar post-purchase activities in order to generate satisfaction among their consumers. This research seeks to identify which post-purchase activities are more relevant to consumers in order to generate satisfaction through mobile-apps from marketplaces. For the purpose of this research, a timely and truthfulness bibliography related to post-purchase actions was identified, and customer satisfaction related to them at mobile-apps from marketplaces. Likewise, different authors were utilized to encompass the largest information possible.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons