Relación de la Cultura Organizacional y el Desempeño Laboral en el área de ventas de las Universidades Privadas de Lima Metropolitana al 2020
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Issue Date
2020-09-04Keywords
Cultura organizacionalDesempeño laboral
Factores motivacionales
Universidades privadas
Organizational culture
Job performance
Motivational factors
Private universities
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Organizational Culture and Labor Performance Relationship in the sales area of the Private Universities of Metropolitan Lima by 2020Abstract
El presente trabajo de investigación tiene por finalidad determinar la existencia de la relación de las variables cultura organizacional y desempeño laboral en el área de ventas en las universidades privadas de Lima Metropolitana en el 2020. Para ello, se ha escogido a los autores Edgar Schein, Idalberto Chiavenato, Stephen P. Robbins y Timothy Judge para definir la variable de Cultura Organizacional; por otro lado, se consideró a Martha Alles para definir la variable de Desempeño Laboral. Asimismo, se determinó trabajar en el sector educación privado porque encontramos motivos relevantes por parte de los inversionistas en que esta área se vea investigada. Para realizar esta investigación, nos contactamos con representantes de 4 universidades que se encuentran en el Ranking de Mejores Universidades al 2019, según Americaeconomia; siendo estas privadas y ubicadas en Lima Metropolitana (zona moderna). El área investigada en las 4 universidades fue el área de ventas. A esta, se le realizó una encuesta de tipo likert con 52 aseveraciones de manera online, a causa del actual estado de emergencia sanitaria en el territorio nacional. Finalmente, decidimos escoger este tema debido a que, actualmente hay escasas investigaciones nacionales que consideren las dos variables; cultura organizacional y desempeño laboral, dentro del área de ventas en el sector educativo superior privado en el país.The main objective of this project is to determine the existence of the relationship between the variable organizational culture and the job performance in the sales area in the private universities of Metropolitan Lima in 2020. For this, the writers Edgar Schein, Idalberto Chiavenato, Stephen P. Robbins and Timothy Judge, help us to define the Organizational Culture variable; on the other hand, Martha Alles was considered to define the work performance. Likewise, it was determined to work in the private education sector because we found relevant reasons for investors in which this area is investigated. To carry out this research, we contacted 4 representatives of universities that are in the Ranking of Best Universities for 2019, according to Americaeconomia; being these private and located in Metropolitan Lima (modern zone). The area investigated in the 4 universities was the sales area. To this, a Likert-type survey was carried out 52 online assertions, due to the current state of health emergency in the national territory. Finally, we decided to choose this topic because currently there are few national studies that consider both variables; organizational culture and job performance, within the sales area in the higher private education sector in the country.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons