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Authors
Llauri Sueros, Antony ElardMartinez Orosco, Jeny Margot
Rivera Castro, Yarelis Evelin
vasquez sanchez, Monica yolanda
Advisors
Ponce Polanco, OrlandoIssue Date
2020-07-14
Metadata
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Natural Herbs "Kiwandina"Abstract
El presente proyecto tiene como finalidad demostrar que la idea de negocio es factible y aceptable debido a que la industria de bebidas naturales se ha convertido en un poderoso sector, el cual ha ido creciendo a nivel mundial en los últimos años. De esta manera, el mercado de las bebidas naturales es una excelente oportunidad para el sector porque los consumidores cada vez tienen más conocimiento sobre la alimentación balanceada y el impacto que le genera una dieta saludable a su bienestar. Kiwandina nace con el objetivo de contribuir con la sociedad a través de la alimentación, nos dedicamos a la venta de bebidas a bases de hierbas naturales que brindan beneficios a la salud de nuestros consumidores. No tendrán ningún efecto nocivo para el organismo, por lo contrario, ayudará a la hidratación mientras aporta vitaminas, antioxidantes. Este trabajo, se enfocará en la evaluación de un modelo de negocio; con productos saludables. Dicho esto, decidimos crear la empresa Kiwandina una bebida al instante, la idea de negocio se debe a que los establecimientos no brindan este tipo de producto, donde se incorpora y se comercializará a través de nuestras máquinas expendedoras y envases que cuidan del medio ambiente. Kiwandina elaborará sus productos a partir de hierbas naturales altamente seleccionadas para ofrecer al consumidor, serán seis sabores y beneficios como: el Anís, Manzanilla, Hierba Luisa, Muña, Toronjil y Eucalipto.The purpose of this project is to demonstrate that the business idea is feasible and acceptable because the natural drinks industry has become a powerful sector, which has been growing worldwide in recent years. In this way, the natural drinks market is an excellent opportunity for the sector because consumers increasingly have more knowledge about balanced nutrition and the impact that a healthy diet has on their well-being. Kiwandina was born with the goal of contributing to society through food. We are determined to selling natural herbal drinks that provide health benefits to our consumers. They will not have any harmful effect on the body, on the contrary it will help hydration while providing vitamins, antioxidants. This work will focus on the evaluation of a business model; with healthy products. That said, we decided to create the Kiwandina company an instant drink, the business idea is because the establishments do not provide this type of product, where it is incorporated and will be marketed through our vendor machines and packaging that take care of the environment. Kiwandina will elaborate its products from highly selected natural herbs to offer to the consumer, there will be six flavors and benefits such as: Anise, Chamomile, Luisa, Muña, Lemon Balm and Eucalyptus.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons