2.50
Hdl Handle:
http://hdl.handle.net/10757/337062
Title:
Crítica de libro: Brand New, de Wally Olins
Authors:
Alvarado de Marsano, Liliana
Citation:
Alvarado de Marsano, L. (2014). Crítica de libro: Brand New, de Wally Olins. Sinergia E InnovacióN, 2(1), 281-285. Consultado de http://revistas.upc.edu.pe/index.php/sinergia/article/view/220
Publisher:
Universidad Peruana de Ciencias Aplicadas (UPC)
Journal:
Sinergia e Innovación
Issue Date:
11-Dec-2014
URI:
http://hdl.handle.net/10757/337062
Additional Links:
http://revistas.upc.edu.pe/index.php/sinergia/article/view/220/268
Abstract:
Crítica del libro Brand New: the shape of things to come, de Wally Olins.
Type:
info:eu-repo/semantics/article
Rights:
info:eu-repo/semantics/openAccess
Language:
spa
Keywords:
Marketing; Marcas; Branding; Wally Olins
ISSN:
2306-6431

Full metadata record

DC FieldValue Language
dc.contributor.authorAlvarado de Marsano, Lilianaes_PE
dc.date.accessioned2014-12-11T14:36:04Z-
dc.date.available2014-12-11T14:36:04Z-
dc.date.issued2014-12-11-
dc.identifier.citationAlvarado de Marsano, L. (2014). Crítica de libro: Brand New, de Wally Olins. Sinergia E InnovacióN, 2(1), 281-285. Consultado de http://revistas.upc.edu.pe/index.php/sinergia/article/view/220es_PE
dc.identifier.issn2306-6431-
dc.identifier.urihttp://hdl.handle.net/10757/337062-
dc.description.abstractCrítica del libro Brand New: the shape of things to come, de Wally Olins.es_PE
dc.formatapplication/pdfes_PE
dc.language.isospaes_PE
dc.publisherUniversidad Peruana de Ciencias Aplicadas (UPC)es_PE
dc.relation.urlhttp://revistas.upc.edu.pe/index.php/sinergia/article/view/220/268es_PE
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.subjectMarketinges_PE
dc.subjectMarcases_PE
dc.subjectBrandinges_PE
dc.subjectWally Olinses_PE
dc.titleCrítica de libro: Brand New, de Wally Olinses_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.identifier.journalSinergia e Innovaciónes_PE
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