2.50
Hdl Handle:
http://hdl.handle.net/10757/324962
Title:
Crítica de Libro: Brand New de Wally Olins
Other Titles:
Book Review: Brand New by Wally Olins
Authors:
Alvarado de Marsano, Liliana
Citation:
Sinergia e Innovación, 2(1), 274-277
Publisher:
Universidad Peruana de Ciencias Aplicadas (UPC)
Journal:
Sinergia e Innovación
Issue Date:
18-Aug-2014
URI:
http://hdl.handle.net/10757/324962
Additional Links:
http://revistas.upc.edu.pe/index.php/sinergia/article/view/220
Abstract:
Review of the book Brand New by Wally Olins.
Type:
info:eu-repo/semantics/article
Rights:
info:eu-repo/semantics/openAccess
Language:
spa
Keywords:
Branding; Marketing; Corporate Identity; Wally Olins; Brands
ISSN:
2306-6431
Email:
liliana.alvarado@upc.edu.pe

Full metadata record

DC FieldValue Language
dc.contributor.authorAlvarado de Marsano, Lilianaspa
dc.date.accessioned2014-08-19T04:03:40Z-
dc.date.available2014-08-19T04:03:40Z-
dc.date.issued2014-08-18-
dc.identifier.citationSinergia e Innovación, 2(1), 274-277spa
dc.identifier.issn2306-6431-
dc.identifier.urihttp://hdl.handle.net/10757/324962-
dc.description.abstractReview of the book Brand New by Wally Olins.spa
dc.formatapplication/pdfspa
dc.language.isospaspa
dc.publisherUniversidad Peruana de Ciencias Aplicadas (UPC)spa
dc.relation.urlhttp://revistas.upc.edu.pe/index.php/sinergia/article/view/220spa
dc.rightsinfo:eu-repo/semantics/openAccessspa
dc.subjectBrandingspa
dc.subjectMarketingspa
dc.subjectCorporate Identityspa
dc.subjectWally Olinsspa
dc.subjectBrandsspa
dc.titleCrítica de Libro: Brand New de Wally Olinsspa
dc.title.alternativeBook Review: Brand New by Wally Olinsspa
dc.typeinfo:eu-repo/semantics/articlespa
dc.identifier.journalSinergia e Innovaciónspa
dc.contributor.emailliliana.alvarado@upc.edu.pespa
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